How to change economic paradigms: Impacts of corporate communications on sustainable leadership
For many companies it is difficult to reflect sufficiently on {open_quotes}sustainable development{close_quotes}. This topic often proves to be an innovative context, out of established paradigms. Due to the Kirton-Adaptor-Innovator theory there`s a widespread tendency to focus on adaptive styles of corporate problem solving. It means that companies tend to solve problems within a given and economically accepted neoclassic context. The challenge is to integrate a more innovative style of problem solving, as this allows the integration and transformation of new context systems. To provoke new paradigm thinking is one task of corporate communications, the other one is to balance it with an adaptive style in order to establish a sustainable {open_quotes}win-win{close_quotes}-context.
- OSTI ID:
- 577365
- Report Number(s):
- CONF-970522-; TRN: 98:000898-0104
- Resource Relation:
- Conference: 8. global warming international conference and expo, New York, NY (United States), 25-28 May 1997; Other Information: PBD: 1997; Related Information: Is Part Of 8th Global warming international conference and exposition; PB: 156 p.
- Country of Publication:
- United States
- Language:
- English
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