Communicating credibly in an incredible environment-yucca mountain public outreach tools and techniques
- Aztec Communication, Las Vegas, NV (United States)
- Clark County Nuclear Waste Program, Las Vegas, NV (United States)
Open disclosure and public understanding of major issues surrounding the Yucca Mountain Project is a consistent goal for Clark County, Nevada, which represents nearly 80 percent of Nevada's total population. Recent enhancements to the County's communication methods employ emerging technology as well as traditional public relations tactics. The County's communication methods engage the public through highly visual displays, exhibits, informative and entertaining video programs, school presentations, creative print inserts, public interaction and news media. The program provides information based on the county's research studies and findings on property values, the environment, tourism, public health and safety, increased costs for emergency services and the potential disproportionate effects to Native American tribes and other minority populations in the area. Multi-cultural Dialogue: Nevada, particularly southern Nevada and the Las Vegas area, has experienced explosive growth in the last decade. The fastest growing demographic group in Nevada is Hispanics (nearly 23% in Las Vegas) and Asians (approx. 8%). Clark County's Nuclear Waste's Multi-cultural Program is designed to reach residents from these emerging segments of our population. Educational video programs: While officially opposed to the project, Clark County is committed to providing Nevada residents with accurate, timely and objective information about Yucca Mountain and its potential impacts to our state. Since the actual operation of the repository, if approved by the Nuclear Regulatory Commission, is about a decade away, the program includes presentations for middle and high school students on age-appropriate topics. Work with indigenous tribes: American Indian tribes in Southern Nevada participated in an unprecedented video program presenting the unique views and perspectives of the American Indian tribes directly impacted by the proposed repository. Monitoring program: To track economic, fiscal and social changes over time, the monitoring program is comprised of indicators in several core areas, including indicators of environmental, economic, community well being, fiscal, developmental and public health and safety. Its purpose is to highlight and monitor the most meaningful indicators of performance and perception in key service areas. The monitoring program is promoted within the public outreach program to make Nevada residents aware of this important resource of information. Internet Activities: Interactive quizzes, informational postings, electronic newsletters and pod-casts draw a demographic that prefers getting information from computer sources. Lively, interesting and ethnically diverse pod-cast episodes provide access to audio shows, which can be downloaded, to MP3 players or to a standard computer. (authors)
- Research Organization:
- WM Symposia, 1628 E. Southern Avenue, Suite 9 - 332, Tempe, AZ 85282 (United States)
- OSTI ID:
- 21305407
- Report Number(s):
- INIS-US-09-WM-07092; TRN: US10V0058049599
- Resource Relation:
- Conference: WM'07: Waste Management Symposium 2007 - Global Accomplishments in Environmental and Radioactive Waste Management: Education and Opportunity for the Next Generation of Waste Management Professionals, Tucson, AZ (United States), 25 Feb - 1 Mar 2007; Other Information: Country of input: France
- Country of Publication:
- United States
- Language:
- English
Similar Records
Final Systems Development Report for the Clark County Socioeconomic Impact Assessment of the Proposed High-Level Nuclear Waste Repository at Yucca Mountain, NV
Yucca Mountain: How Do Global and Federal Initiatives Impact Clark County's Nuclear Waste Program?