The customer stewardship program: Successfully linking consumer education and corporate strategy
Journal Article
·
· Electricity Journal
Consumer education, not marketing, programs are the first order of business in laying the groundwork for deregulation. As Missouri Gas Energy showed with its SmartChoice effort, doing the right thing also can be good business. Missouri Gas Energy (MGE), a local distribution company of natural gas based in Kansas City, MO, has implemented such a consumer education program. Although it is still early in the debate in Missouri, it is already evident that MGE has gained many strategic benefits from undertaking such an effort.
- Research Organization:
- Consumer Energy Council of America Research Foundation, Washington, DC (US)
- OSTI ID:
- 20006054
- Journal Information:
- Electricity Journal, Vol. 12, Issue 7; Other Information: PBD: Aug-Sep 1999; ISSN 1040-6190
- Country of Publication:
- United States
- Language:
- English
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