Business Solutions Case Study: Marketing Zero Energy Homes: Tommy Williams Homes, Gainesville, Florida

Program Document · Mon Jun 01 00:00:00 EDT 2015

OSTI ID:1220470

Building America research has shown that high-performance homes can potentially give builders an edge in the marketplace and can boost sales, but it doesn't happen automatically. It requires a tailored, easy-to-understand marketing campaign, and sometimes a little flair. This case study highlights the successful marketing approach of Tommy Williams Homes, which devotes resources to advertising, targeted social media outlets and blogs, realtor education seminars, and groundbreaking and open house celebrations. As a result, in one community, 2013 property sales records show that TWH outsells the only other builder in the development at a higher price, with fewer days on the market.

• Research Organization: Building America Partnership for Improved Residential Construction (BA-PIRC)
• Sponsoring Organization: USDOE Office of Energy Efficiency and Renewable Energy (EERE), Building Technologies Office (EE-5B) (Building America)
• OSTI ID: 1220470
• Report Number(s): DOE/GO-102015-4603; 7083
• Country of Publication: United States
• Language: English

Related Subjects

Residential
Residential Buildings
BA-PIRC
Building America
High performance new construction
Marketing
Sales data
Advertising
Transaction process
Radiant barrier