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Title: The green advantage: Corporate environmentalism in the 1990s

Abstract

In the early days of the green movement, there was a perception in industry that environmentalism was simply another weapon being exploited by people who were anti-business. Business resisted clamors for change until a generation of catastrophes changed a lot of minds. Today, business operates in a different arena, with a new set of rules. If they make products that harm the environment, consumers will look for ways to do without them. If protecting the environment is not part of the business strategy, investors and analysts will shun the stock. The revolution in public thinking and perception has taught business that environmental protection must become a competitive strength. There is no better way for industry to do business than by preventing pollution before it happens.

Authors:
 [1]
  1. Union Carbide Corporation, Danbury, CT (United States)
Publication Date:
OSTI Identifier:
121714
Resource Type:
Journal Article
Journal Name:
Water Environment and Technology
Additional Journal Information:
Journal Volume: 4; Journal Issue: 7; Other Information: PBD: Jul 1992
Country of Publication:
United States
Language:
English
Subject:
29 ENERGY PLANNING AND POLICY; BUSINESS; PUBLIC RELATIONS; INDUSTRY; ENVIRONMENTAL QUALITY; POLLUTION ABATEMENT; POLLUTION REGULATIONS

Citation Formats

Kennedy, R D. The green advantage: Corporate environmentalism in the 1990s. United States: N. p., 1992. Web.
Kennedy, R D. The green advantage: Corporate environmentalism in the 1990s. United States.
Kennedy, R D. 1992. "The green advantage: Corporate environmentalism in the 1990s". United States.
@article{osti_121714,
title = {The green advantage: Corporate environmentalism in the 1990s},
author = {Kennedy, R D},
abstractNote = {In the early days of the green movement, there was a perception in industry that environmentalism was simply another weapon being exploited by people who were anti-business. Business resisted clamors for change until a generation of catastrophes changed a lot of minds. Today, business operates in a different arena, with a new set of rules. If they make products that harm the environment, consumers will look for ways to do without them. If protecting the environment is not part of the business strategy, investors and analysts will shun the stock. The revolution in public thinking and perception has taught business that environmental protection must become a competitive strength. There is no better way for industry to do business than by preventing pollution before it happens.},
doi = {},
url = {https://www.osti.gov/biblio/121714}, journal = {Water Environment and Technology},
number = 7,
volume = 4,
place = {United States},
year = {Wed Jul 01 00:00:00 EDT 1992},
month = {Wed Jul 01 00:00:00 EDT 1992}
}