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Title: Insight in the Brain: The Cognitive and Neural Bases of Eureka Moments

Where do new ideas come from? Although all new ideas build on old, this can happen in different ways. Some new ideas, or solutions to old problems, are achieved through methodical, analytical processimore »ng. Other new ideas come about in a sudden burst of insight, often based on or generating a restructured view of the problem itself. Behavioral, brain imaging, and eye-tracking results all reveal distinct cortical networks contributing to insight solving, as contrasted with analytic solving. Consistently, the way in which people solve problems appears to relate to the way they engage attention and cognitive control: across time, across moods, and across individuals. Insight is favored when people can disengage from strong stimuli and associations - figuratively and literally looking "outside the box" of the problem to suddenly solve with a new idea.« less
Title: Insight in the Brain: The Cognitive and Neural Bases of Eureka Moments
Publication Date: 2013-04-03
OSTI Identifier: 1087595
DOE Contract Number: AC02-07CH11359
Resource Type: Multimedia
Resource Relation: Conference: Fermilab Colloquia, Fermi National Accelerator Laboratory (FNAL), Batvia, Illinois (United States), presented on April 3, 2013
Research Org: FNAL (Fermi National Accelerator Laboratory (FNAL), Batavia, IL (United States))
Sponsoring Org: USDOE Office of Science (SC)
Country of Publication: United States
Language: English
Run Time: 1:20:21
System Entry Date: 2016-01-28