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Title: Empirical Study of Effect of Dynamic Travel Time Information on Driver Route Choice Behavior

Abstract

The objective of this paper is to study the effect of travel time information on day-to-day driver route choice behavior. A real-world experimental study is designed to have participants repeatedly choose between two alternative routes for five origin-destination pairs over multiple days after providing them with dynamically updated travel time information (average travel time and travel time variability). The results demonstrate that historical travel time information enhances behavioral rationality by 10% on average and reduces inertial tendencies to increase risk seeking in the gain domain. Furthermore, expected travel time information is demonstrated to be more effective than travel time variability information in enhancing rational behavior when drivers have limited experiences. After drivers gain sufficient knowledge of routes, however, the difference in behavior associated with the two information types becomes insignificant. The results also demonstrate that, when drivers lack experience, the faster less reliable route is more attractive than the slower more reliable route. However, with cumulative experiences, drivers become more willing to take the more reliable route given that they are reluctant to become risk seekers once experience is gained. Furthermore, the effect of information on driver behavior differs significantly by participant and trip, which is, to a large extent,more » dependent on personal traits and trip characteristics.« less

Authors:
ORCiD logo [1]; ORCiD logo [1]
  1. Virginia Polytechnic Inst. and State Univ. (Virginia Tech), Blacksburg, VA (United States)
Publication Date:
Research Org.:
Virginia Polytechnic Inst. and State Univ. (Virginia Tech), Blacksburg, VA (United States)
Sponsoring Org.:
USDOE Office of Energy Efficiency and Renewable Energy (EERE), Vehicle Technologies Office (EE-3V); Mid-Atlantic University Transportation Center (MAUTC); University Mobility and Equity Center (UMEC)
OSTI Identifier:
1633110
Report Number(s):
DOE-VT-0008209-J08
Journal ID: ISSN 1424-8220; SENSC9
Grant/Contract Number:  
EE0008209
Resource Type:
Accepted Manuscript
Journal Name:
Sensors
Additional Journal Information:
Journal Volume: 20; Journal Issue: 11; Journal ID: ISSN 1424-8220
Publisher:
MDPI AG
Country of Publication:
United States
Language:
English
Subject:
99 GENERAL AND MISCELLANEOUS; Route choice behavior; real world experiment; Intelligent Transportation Systems (ITS); advanced traveler information systems (ATIS)

Citation Formats

Wang, Jinghui, and Rakha, Hesham. Empirical Study of Effect of Dynamic Travel Time Information on Driver Route Choice Behavior. United States: N. p., 2020. Web. doi:10.3390/s20113257.
Wang, Jinghui, & Rakha, Hesham. Empirical Study of Effect of Dynamic Travel Time Information on Driver Route Choice Behavior. United States. doi:https://doi.org/10.3390/s20113257
Wang, Jinghui, and Rakha, Hesham. Mon . "Empirical Study of Effect of Dynamic Travel Time Information on Driver Route Choice Behavior". United States. doi:https://doi.org/10.3390/s20113257. https://www.osti.gov/servlets/purl/1633110.
@article{osti_1633110,
title = {Empirical Study of Effect of Dynamic Travel Time Information on Driver Route Choice Behavior},
author = {Wang, Jinghui and Rakha, Hesham},
abstractNote = {The objective of this paper is to study the effect of travel time information on day-to-day driver route choice behavior. A real-world experimental study is designed to have participants repeatedly choose between two alternative routes for five origin-destination pairs over multiple days after providing them with dynamically updated travel time information (average travel time and travel time variability). The results demonstrate that historical travel time information enhances behavioral rationality by 10% on average and reduces inertial tendencies to increase risk seeking in the gain domain. Furthermore, expected travel time information is demonstrated to be more effective than travel time variability information in enhancing rational behavior when drivers have limited experiences. After drivers gain sufficient knowledge of routes, however, the difference in behavior associated with the two information types becomes insignificant. The results also demonstrate that, when drivers lack experience, the faster less reliable route is more attractive than the slower more reliable route. However, with cumulative experiences, drivers become more willing to take the more reliable route given that they are reluctant to become risk seekers once experience is gained. Furthermore, the effect of information on driver behavior differs significantly by participant and trip, which is, to a large extent, dependent on personal traits and trip characteristics.},
doi = {10.3390/s20113257},
journal = {Sensors},
number = 11,
volume = 20,
place = {United States},
year = {2020},
month = {6}
}

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