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Title: Using augmented reality to inform consumer choice and lower carbon footprints

Abstract

Consumers who wish to consider product attributes like carbon footprints in their purchasing decisions are often blocked from meaningful action by a lack of information. We conducted a single randomized controlled trial at a grocery store to evaluate the effects of providing such product attribute and carbon footprint information via augmented reality (AR) displays on bottled water and breakfast cereal, two frequently purchased goods. Using an AR smartphone app that incorporates comparative and detailed product information into personalized data and recommendations, a 23% statistically significant reduction in carbon footprint was found for bottled water, and non-significant reductions for breakfast cereal. Furthermore, AR informed choice lead to healthier cereal choices.

Authors:
; ;
Publication Date:
Research Org.:
National Renewable Energy Lab. (NREL), Golden, CO (United States)
Sponsoring Org.:
USDOE; USDOE Office of Energy Efficiency and Renewable Energy (EERE), NREL Laboratory Directed Research and Development (LDRD)
OSTI Identifier:
1358125
Alternate Identifier(s):
OSTI ID: 1360892
Report Number(s):
NREL/JA-6A80-65565
Journal ID: ISSN 1748-9326
Grant/Contract Number:  
AC36-08GO28308
Resource Type:
Published Article
Journal Name:
Environmental Research Letters
Additional Journal Information:
Journal Name: Environmental Research Letters Journal Volume: 12 Journal Issue: 6; Journal ID: ISSN 1748-9326
Publisher:
IOP Publishing
Country of Publication:
United Kingdom
Language:
English
Subject:
29 ENERGY PLANNING, POLICY, AND ECONOMY; augmented reality; human subjects; behavioral science; carbon footprint; consumer behavior; nutrition

Citation Formats

Isley, Steven C., Ketcham, Robert, and Arent, Douglas J. Using augmented reality to inform consumer choice and lower carbon footprints. United Kingdom: N. p., 2017. Web. doi:10.1088/1748-9326/aa6def.
Isley, Steven C., Ketcham, Robert, & Arent, Douglas J. Using augmented reality to inform consumer choice and lower carbon footprints. United Kingdom. doi:10.1088/1748-9326/aa6def.
Isley, Steven C., Ketcham, Robert, and Arent, Douglas J. Tue . "Using augmented reality to inform consumer choice and lower carbon footprints". United Kingdom. doi:10.1088/1748-9326/aa6def.
@article{osti_1358125,
title = {Using augmented reality to inform consumer choice and lower carbon footprints},
author = {Isley, Steven C. and Ketcham, Robert and Arent, Douglas J.},
abstractNote = {Consumers who wish to consider product attributes like carbon footprints in their purchasing decisions are often blocked from meaningful action by a lack of information. We conducted a single randomized controlled trial at a grocery store to evaluate the effects of providing such product attribute and carbon footprint information via augmented reality (AR) displays on bottled water and breakfast cereal, two frequently purchased goods. Using an AR smartphone app that incorporates comparative and detailed product information into personalized data and recommendations, a 23% statistically significant reduction in carbon footprint was found for bottled water, and non-significant reductions for breakfast cereal. Furthermore, AR informed choice lead to healthier cereal choices.},
doi = {10.1088/1748-9326/aa6def},
journal = {Environmental Research Letters},
number = 6,
volume = 12,
place = {United Kingdom},
year = {2017},
month = {5}
}

Journal Article:
Free Publicly Available Full Text
Publisher's Version of Record
DOI: 10.1088/1748-9326/aa6def

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