Using augmented reality to inform consumer choice and lower carbon footprints
Abstract
Consumers who wish to consider product attributes like carbon footprints in their purchasing decisions are often blocked from meaningful action by a lack of information. We conducted a single randomized controlled trial at a grocery store to evaluate the effects of providing such product attribute and carbon footprint information via augmented reality (AR) displays on bottled water and breakfast cereal, two frequently purchased goods. Using an AR smartphone app that incorporates comparative and detailed product information into personalized data and recommendations, a 23% statistically significant reduction in carbon footprint was found for bottled water, and non-significant reductions for breakfast cereal. Furthermore, AR informed choice lead to healthier cereal choices.
- Authors:
- Publication Date:
- Research Org.:
- National Renewable Energy Laboratory (NREL), Golden, CO (United States)
- Sponsoring Org.:
- USDOE; USDOE Office of Energy Efficiency and Renewable Energy (EERE), NREL Laboratory Directed Research and Development (LDRD)
- OSTI Identifier:
- 1358125
- Alternate Identifier(s):
- OSTI ID: 1360892
- Report Number(s):
- NREL/JA-6A80-65565
Journal ID: ISSN 1748-9326
- Grant/Contract Number:
- AC36-08GO28308
- Resource Type:
- Published Article
- Journal Name:
- Environmental Research Letters
- Additional Journal Information:
- Journal Name: Environmental Research Letters Journal Volume: 12 Journal Issue: 6; Journal ID: ISSN 1748-9326
- Publisher:
- IOP Publishing
- Country of Publication:
- United Kingdom
- Language:
- English
- Subject:
- 29 ENERGY PLANNING, POLICY, AND ECONOMY; augmented reality; human subjects; behavioral science; carbon footprint; consumer behavior; nutrition
Citation Formats
Isley, Steven C., Ketcham, Robert, and Arent, Douglas J. Using augmented reality to inform consumer choice and lower carbon footprints. United Kingdom: N. p., 2017.
Web. doi:10.1088/1748-9326/aa6def.
Isley, Steven C., Ketcham, Robert, & Arent, Douglas J. Using augmented reality to inform consumer choice and lower carbon footprints. United Kingdom. https://doi.org/10.1088/1748-9326/aa6def
Isley, Steven C., Ketcham, Robert, and Arent, Douglas J. Tue .
"Using augmented reality to inform consumer choice and lower carbon footprints". United Kingdom. https://doi.org/10.1088/1748-9326/aa6def.
@article{osti_1358125,
title = {Using augmented reality to inform consumer choice and lower carbon footprints},
author = {Isley, Steven C. and Ketcham, Robert and Arent, Douglas J.},
abstractNote = {Consumers who wish to consider product attributes like carbon footprints in their purchasing decisions are often blocked from meaningful action by a lack of information. We conducted a single randomized controlled trial at a grocery store to evaluate the effects of providing such product attribute and carbon footprint information via augmented reality (AR) displays on bottled water and breakfast cereal, two frequently purchased goods. Using an AR smartphone app that incorporates comparative and detailed product information into personalized data and recommendations, a 23% statistically significant reduction in carbon footprint was found for bottled water, and non-significant reductions for breakfast cereal. Furthermore, AR informed choice lead to healthier cereal choices.},
doi = {10.1088/1748-9326/aa6def},
journal = {Environmental Research Letters},
number = 6,
volume = 12,
place = {United Kingdom},
year = {Tue May 23 00:00:00 EDT 2017},
month = {Tue May 23 00:00:00 EDT 2017}
}
Free Publicly Available Full Text
Publisher's Version of Record
https://doi.org/10.1088/1748-9326/aa6def
https://doi.org/10.1088/1748-9326/aa6def
Other availability
Search WorldCat to find libraries that may hold this journal
Cited by: 6 works
Citation information provided by
Web of Science
Web of Science
Save to My Library
You must Sign In or Create an Account in order to save documents to your library.
Works referenced in this record:
Energy implications of bottled water
journal, January 2009
- Gleick, P. H.; Cooley, H. S.
- Environmental Research Letters, Vol. 4, Issue 1
Satisfaction in choice as a function of the number of alternatives: When “goods satiate”
journal, March 2009
- Reutskaja, Elena; Hogarth, Robin M.
- Psychology and Marketing, Vol. 26, Issue 3
SMARTS and SMARTER: Improved Simple Methods for Multiattribute Utility Measurement
journal, December 1994
- Edwards, Ward; Barron, F. Hutton
- Organizational Behavior and Human Decision Processes, Vol. 60, Issue 3
Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction
journal, March 2009
- Haynes, Graeme A.
- Psychology and Marketing, Vol. 26, Issue 3
Decision Making in Information-Rich Environments: The Role of Information Structure
journal, March 2004
- Lurie, Nicholas H.
- Journal of Consumer Research, Vol. 30, Issue 4
A Behavioral Model of Rational Choice
journal, February 1955
- Simon, Herbert A.
- The Quarterly Journal of Economics, Vol. 69, Issue 1
Enhancing user experience through pervasive information systems: The case of pervasive retailing
journal, October 2007
- Kourouthanassis, Panos E.; Giaglis, George M.; Vrechopoulos, Adam P.
- International Journal of Information Management, Vol. 27, Issue 5
Supermarket and Grocery Store–Based Interventions to Promote Healthful Food Choices and Eating Practices: A Systematic Review
journal, April 2013
- Escaron, Anne L.; Meinen, Amy M.; Nitzke, Susan A.
- Preventing Chronic Disease, Vol. 10
The New International Standards for Life Cycle Assessment: ISO 14040 and ISO 14044
journal, January 2006
- Finkbeiner, Matthias; Inaba, Atsushi; Tan, Reginald
- The International Journal of Life Cycle Assessment, Vol. 11, Issue 2
Does Better Information Lead to Better Choices? Evidence from Energy-Efficiency Labels
report, November 2014
- Davis, Lucas W.; Metcalf, Gilbert E.
Situated Analytics: Demonstrating immersive analytical tools with Augmented Reality
journal, October 2016
- ElSayed, Neven A. M.; Thomas, Bruce H.; Marriott, Kim
- Journal of Visual Languages & Computing, Vol. 36
Read the label! Energy Star appliance label awareness and uptake among U.S. consumers
journal, November 2011
- Murray, Anthony G.; Mills, Bradford F.
- Energy Economics, Vol. 33, Issue 6
Factors influencing willingness-to-pay for the ENERGY STAR ® label
journal, March 2011
- Ward, David O.; Clark, Christopher D.; Jensen, Kimberly L.
- Energy Policy, Vol. 39, Issue 3
Characteristics of Successful Product Information Programs
journal, April 1991
- Russo, J. Edward; Leclerc, France
- Journal of Social Issues, Vol. 47, Issue 1
A Survey of Augmented Reality
journal, August 1997
- Azuma, Ronald T.
- Presence: Teleoperators and Virtual Environments, Vol. 6, Issue 4
Labeling energy cost on light bulbs lowers implicit discount rates
journal, January 2014
- Min, Jihoon; Azevedo, Inês L.; Michalek, Jeremy
- Ecological Economics, Vol. 97
Augmented Reality for Green Consumption: Using Computer Vision to Inform the Consumers at Time of Purchase
conference, November 2014
- Ceniceros, Juan Carlos Espinosa; Schaeffer, Satu Elisa; Villarreal, Sara Elena Garza
- 2014 13th Mexican International Conference on Artificial Intelligence (MICAI)
Habit Formation and Demand for Sugar‐Sweetened Beverages
journal, January 2011
- Zhen, Chen; Wohlgenant, Michael K.; Karns, Shawn
- American Journal of Agricultural Economics, Vol. 93, Issue 1
Conducting Discrete Choice Experiments to Inform Healthcare Decision Making: A User??s Guide
journal, January 2008
- Lancsar, Emily; Louviere, Jordan
- PharmacoEconomics, Vol. 26, Issue 8
Promoting Nutrition at the Point of Choice: A Review
journal, March 1989
- Mayer, Joni A.; Dubbert, Patricia M.; Elder, John P.
- Health Education Quarterly, Vol. 16, Issue 1
Land, irrigation water, greenhouse gas, and reactive nitrogen burdens of meat, eggs, and dairy production in the United States
journal, July 2014
- Eshel, G.; Shepon, A.; Makov, T.
- Proceedings of the National Academy of Sciences, Vol. 111, Issue 33
US consumers’ willingness to pay for green electricity
journal, September 2001
- Roe, Brian; Teisl, Mario F.; Levy, Alan
- Energy Policy, Vol. 29, Issue 11
Nutrition Information in the Supermarket
journal, June 1986
- Russo, J. Edward; Staelin, Richard; Nolan, Catherine A.
- Journal of Consumer Research, Vol. 13, Issue 1
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
journal, April 2001
- Chaudhuri, Arjun; Holbrook, Morris B.
- Journal of Marketing, Vol. 65, Issue 2
On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.
journal, January 1962
- Orne, Martin T.
- American Psychologist, Vol. 17, Issue 11
Broadening the Definition of Decision Making: The Role of Prechoice Screening of Options
journal, July 1993
- Beach, Lee Roy
- Psychological Science, Vol. 4, Issue 4
Time to try carbon labelling
journal, March 2011
- Vandenbergh, Michael P.; Dietz, Thomas; Stern, Paul C.
- Nature Climate Change, Vol. 1, Issue 1
The habitual consumer
journal, October 2009
- Wood, Wendy; Neal, David T.
- Journal of Consumer Psychology, Vol. 19, Issue 4
Do Ranks Suffice? A Comparison of Alternative Weighting Approaches in Value Elicitation
journal, July 1995
- Srivastava, Joydeep; Connolly, Terry; Beach, Lee Roy
- Organizational Behavior and Human Decision Processes, Vol. 63, Issue 1
Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling
journal, May 2002
- Teisl, Mario F.; Roe, Brian; Hicks, Robert L.
- Journal of Environmental Economics and Management, Vol. 43, Issue 3
Works referencing / citing this record:
An IoT Based Mobile Augmented Reality Application for Energy Visualization in Buildings Environments
journal, January 2020
- Alonso-Rosa, Manuel; Gil-de-Castro, Aurora; Moreno-Munoz, Antonio
- Applied Sciences, Vol. 10, Issue 2