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Title: Using augmented reality to inform consumer choice and lower carbon footprints

Consumers who wish to consider product attributes like carbon footprints in their purchasing decisions are often blocked from meaningful action by a lack of information. We conducted a single randomized controlled trial at a grocery store to evaluate the effects of providing such product attribute and carbon footprint information via augmented reality (AR) displays on bottled water and breakfast cereal, two frequently purchased goods. Using an AR smartphone app that incorporates comparative and detailed product information into personalized data and recommendations, a 23% statistically significant reduction in carbon footprint was found for bottled water, and non-significant reductions for breakfast cereal. Furthermore, AR informed choice lead to healthier cereal choices.
Authors:
 [1] ;  [1] ;  [1]
  1. National Renewable Energy Lab. (NREL), Golden, CO (United States)
Publication Date:
Report Number(s):
NREL/JA-6A80-65565
Journal ID: ISSN 1748-9326
Grant/Contract Number:
AC36-08GO28308
Type:
Published Article
Journal Name:
Environmental Research Letters
Additional Journal Information:
Journal Volume: 12; Journal Issue: 6; Journal ID: ISSN 1748-9326
Publisher:
IOP Publishing
Research Org:
National Renewable Energy Lab. (NREL), Golden, CO (United States)
Sponsoring Org:
USDOE Office of Energy Efficiency and Renewable Energy (EERE), NREL Laboratory Directed Research and Development (LDRD); USDOE
Country of Publication:
United States
Language:
English
Subject:
29 ENERGY PLANNING, POLICY, AND ECONOMY; augmented reality; human subjects; behavioral science; carbon footprint; consumer behavior; nutrition
OSTI Identifier:
1358125
Alternate Identifier(s):
OSTI ID: 1360892