Abstract
During the course of 1975 a national survey of household attitudes to energy use and conservation was undertaken. The study suggested that while the public are generally in favor of energy conservation, they do not practice it. The study highlighted the need to do more than merely raise the level of awareness of the need for energy conservation. The energy intensive nature of our life-style was identified as a critical constraint on the implementations of effective voluntary energy conservation programs. It was suggested that our pattern of energy use is so deeply embedded in our everyday behaviors that it would take more than the presentation of information to produce the necessary changes in behavior. Some of the problems involved in attempting to motivate the consumer to conserve energy using either an extrinsic or instrinsic motivational approach are explored. A general model of the energy system is employed to illustrate that changes in the informational environment must be accompanied by changes in the institutional environment if pro-conservation attitudes are to be converted into conserving behavior. The case of personal transportation is used to indicate the need for a comprehensive package of measures which not only motivate the consumer but also facilitate
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Citation Formats
Phillips, P. H.
Problems in the implementation of energy conservation measures. II. Consumer motivation.
New Zealand: N. p.,
1977.
Web.
Phillips, P. H.
Problems in the implementation of energy conservation measures. II. Consumer motivation.
New Zealand.
Phillips, P. H.
1977.
"Problems in the implementation of energy conservation measures. II. Consumer motivation."
New Zealand.
@misc{etde_8500609,
title = {Problems in the implementation of energy conservation measures. II. Consumer motivation}
author = {Phillips, P. H.}
abstractNote = {During the course of 1975 a national survey of household attitudes to energy use and conservation was undertaken. The study suggested that while the public are generally in favor of energy conservation, they do not practice it. The study highlighted the need to do more than merely raise the level of awareness of the need for energy conservation. The energy intensive nature of our life-style was identified as a critical constraint on the implementations of effective voluntary energy conservation programs. It was suggested that our pattern of energy use is so deeply embedded in our everyday behaviors that it would take more than the presentation of information to produce the necessary changes in behavior. Some of the problems involved in attempting to motivate the consumer to conserve energy using either an extrinsic or instrinsic motivational approach are explored. A general model of the energy system is employed to illustrate that changes in the informational environment must be accompanied by changes in the institutional environment if pro-conservation attitudes are to be converted into conserving behavior. The case of personal transportation is used to indicate the need for a comprehensive package of measures which not only motivate the consumer but also facilitate and reinforce positive behavior if the dual goals of satisfying personal mobility needs and energy conservation are to be satisfied.}
place = {New Zealand}
year = {1977}
month = {Oct}
}
title = {Problems in the implementation of energy conservation measures. II. Consumer motivation}
author = {Phillips, P. H.}
abstractNote = {During the course of 1975 a national survey of household attitudes to energy use and conservation was undertaken. The study suggested that while the public are generally in favor of energy conservation, they do not practice it. The study highlighted the need to do more than merely raise the level of awareness of the need for energy conservation. The energy intensive nature of our life-style was identified as a critical constraint on the implementations of effective voluntary energy conservation programs. It was suggested that our pattern of energy use is so deeply embedded in our everyday behaviors that it would take more than the presentation of information to produce the necessary changes in behavior. Some of the problems involved in attempting to motivate the consumer to conserve energy using either an extrinsic or instrinsic motivational approach are explored. A general model of the energy system is employed to illustrate that changes in the informational environment must be accompanied by changes in the institutional environment if pro-conservation attitudes are to be converted into conserving behavior. The case of personal transportation is used to indicate the need for a comprehensive package of measures which not only motivate the consumer but also facilitate and reinforce positive behavior if the dual goals of satisfying personal mobility needs and energy conservation are to be satisfied.}
place = {New Zealand}
year = {1977}
month = {Oct}
}