Abstract
The Energy Study Centre, of the Dutch Energy Research Foundation and the Department of Social and Organisational Psychology, Leyden University have performed a researchproject on the effectiveness of behavior change-strategies to influence the energy use in households. An overview is presented of the different approaches to behavior change: information, the approach based on learning principles and the coercive-approach. A field experiment has been carried out in which the effects of four strategies were tested. These strategies were: 1. general information about how to conserve energy in the home, 2. weekly feedback with respect to the magnitude and financial consequences of the own energy-use, 3. weekly feedback with respect to the magnitude and financial consequences of the own energy-use compared with the use of people in comparable conditions (same houses), 4. weekly feedback (comparative) and financial incentives for reduction of energy-use. The results indicate that the individual feedback and financial incentives + feedback are effective in reducing energy-use, the comparative feedback is effective under certain conditions, the general information seems hardly effective. The results are also related to the attitudes of the residents towards energy conservation.
Citation Formats
Midden, C J.H.
Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households.
Netherlands: N. p.,
1980.
Web.
Midden, C J.H.
Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households.
Netherlands.
Midden, C J.H.
1980.
"Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households."
Netherlands.
@misc{etde_8132705,
title = {Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households}
author = {Midden, C J.H.}
abstractNote = {The Energy Study Centre, of the Dutch Energy Research Foundation and the Department of Social and Organisational Psychology, Leyden University have performed a researchproject on the effectiveness of behavior change-strategies to influence the energy use in households. An overview is presented of the different approaches to behavior change: information, the approach based on learning principles and the coercive-approach. A field experiment has been carried out in which the effects of four strategies were tested. These strategies were: 1. general information about how to conserve energy in the home, 2. weekly feedback with respect to the magnitude and financial consequences of the own energy-use, 3. weekly feedback with respect to the magnitude and financial consequences of the own energy-use compared with the use of people in comparable conditions (same houses), 4. weekly feedback (comparative) and financial incentives for reduction of energy-use. The results indicate that the individual feedback and financial incentives + feedback are effective in reducing energy-use, the comparative feedback is effective under certain conditions, the general information seems hardly effective. The results are also related to the attitudes of the residents towards energy conservation.}
place = {Netherlands}
year = {1980}
month = {Nov}
}
title = {Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households}
author = {Midden, C J.H.}
abstractNote = {The Energy Study Centre, of the Dutch Energy Research Foundation and the Department of Social and Organisational Psychology, Leyden University have performed a researchproject on the effectiveness of behavior change-strategies to influence the energy use in households. An overview is presented of the different approaches to behavior change: information, the approach based on learning principles and the coercive-approach. A field experiment has been carried out in which the effects of four strategies were tested. These strategies were: 1. general information about how to conserve energy in the home, 2. weekly feedback with respect to the magnitude and financial consequences of the own energy-use, 3. weekly feedback with respect to the magnitude and financial consequences of the own energy-use compared with the use of people in comparable conditions (same houses), 4. weekly feedback (comparative) and financial incentives for reduction of energy-use. The results indicate that the individual feedback and financial incentives + feedback are effective in reducing energy-use, the comparative feedback is effective under certain conditions, the general information seems hardly effective. The results are also related to the attitudes of the residents towards energy conservation.}
place = {Netherlands}
year = {1980}
month = {Nov}
}