Abstract
The Energy Study Centre of the Netherlands Energy Research Foundation ECN and the Department of Social and Organizational Psychology, Leyden University, have jointly undertaken a research project on the effectiveness of behavior change strategies to influence the energy use in family households. An overview is presented of the three different approaches to behavior change: information, the approach based on learning principles, and the coercive-approach. A field experiment has been carried out in which the effects of four strategies were tested. These strategies were: 1. general information about how to conserve energy in the home, 2. weekly feedback with respect to the magnitude and financial consequences of the own energy use, 3. weekly feedback with respect to the magnitude and financial consequenses of the own energy use compared with the use of people in comparable conditions (same houses), 4. weekly feedback (comparative) and financial incentives for reduction of energy use. The results indicate that the individual feedback and financial incentives and feedback are effective in reducing energy use, that the comparative feedback is effective under certain conditions and that the general information seems hardly effective. The results have also been related to the attitudes of the residents towards energy conservation.
Citation Formats
Midden, C J.H.
Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households. Summary.
Netherlands: N. p.,
1981.
Web.
Midden, C J.H.
Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households. Summary.
Netherlands.
Midden, C J.H.
1981.
"Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households. Summary."
Netherlands.
@misc{etde_8132667,
title = {Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households. Summary}
author = {Midden, C J.H.}
abstractNote = {The Energy Study Centre of the Netherlands Energy Research Foundation ECN and the Department of Social and Organizational Psychology, Leyden University, have jointly undertaken a research project on the effectiveness of behavior change strategies to influence the energy use in family households. An overview is presented of the three different approaches to behavior change: information, the approach based on learning principles, and the coercive-approach. A field experiment has been carried out in which the effects of four strategies were tested. These strategies were: 1. general information about how to conserve energy in the home, 2. weekly feedback with respect to the magnitude and financial consequences of the own energy use, 3. weekly feedback with respect to the magnitude and financial consequenses of the own energy use compared with the use of people in comparable conditions (same houses), 4. weekly feedback (comparative) and financial incentives for reduction of energy use. The results indicate that the individual feedback and financial incentives and feedback are effective in reducing energy use, that the comparative feedback is effective under certain conditions and that the general information seems hardly effective. The results have also been related to the attitudes of the residents towards energy conservation.}
place = {Netherlands}
year = {1981}
month = {Mar}
}
title = {Energy conservation, how is it possible. A social-psychological research of the promotion of energy conservation by influencing the behavior of households. Summary}
author = {Midden, C J.H.}
abstractNote = {The Energy Study Centre of the Netherlands Energy Research Foundation ECN and the Department of Social and Organizational Psychology, Leyden University, have jointly undertaken a research project on the effectiveness of behavior change strategies to influence the energy use in family households. An overview is presented of the three different approaches to behavior change: information, the approach based on learning principles, and the coercive-approach. A field experiment has been carried out in which the effects of four strategies were tested. These strategies were: 1. general information about how to conserve energy in the home, 2. weekly feedback with respect to the magnitude and financial consequences of the own energy use, 3. weekly feedback with respect to the magnitude and financial consequenses of the own energy use compared with the use of people in comparable conditions (same houses), 4. weekly feedback (comparative) and financial incentives for reduction of energy use. The results indicate that the individual feedback and financial incentives and feedback are effective in reducing energy use, that the comparative feedback is effective under certain conditions and that the general information seems hardly effective. The results have also been related to the attitudes of the residents towards energy conservation.}
place = {Netherlands}
year = {1981}
month = {Mar}
}