The marketing of Frigg gas is of particular interest, being the first major supplementary source of supply since the original development and major expansion of the natural gas industry. The timing of arrival is highly significant following a unique series of events - world energy crisis, upsurge of fuel prices, the deliberate restriction of gas sales to match available supply, and a major economic recession during which national energy usage has actually fallen. After such unprecedented changes, the future energy scene is far from clear. It is certain, however, that the marketing of Frigg gas will have to take into account the social, economic, and political changes that are occurring in the United Kingdom as manifested in an increasing interest in energy prices. Notwithstanding the uncertainties, the industry's broadly based strategy of market-related pricing in the premium sectors, which has served its customers and the economy as a whole to advantage over the past few years, will be extended to make the maximum use of a valuable indigenous resource.