Abstract
This report addresses itself to the insights offered by the psychology of motivation to those wishing to encourage the conservation of energy. After an extensive review of the relevant literature, it was found that the bulk of the psychological literature offers little that can be adapted for immediate practical application to a large scale motivational campaign. There are, nevertheless, some well-supported conclusions that can be drawn from the theory and experimentation of psychology that are of direct relevance to the efficient and effective planning and execution of a campaign to encourage conservation of energy. This report addresses itself to these conclusions. The contents of the report include comments on the efficacy of various types of programs, the conditions under which those programs are most likely to succeed, and the critical elements which should be included in those programs if they are to exert their maximum effect. These types of programs include intrinsic and extrinsic motivation, i.e. creating new behavior patterns with internally or externally generated rewards, fear inducement (threats of energy shortages), and cogenitive dissonance, involving images of oneself and one's cultural environment. 66 refs.
Citation Formats
None.
An examination of measures designed to encourage energy conservation from the perspective of motivation theory.
Canada: N. p.,
1975.
Web.
None.
An examination of measures designed to encourage energy conservation from the perspective of motivation theory.
Canada.
None.
1975.
"An examination of measures designed to encourage energy conservation from the perspective of motivation theory."
Canada.
@misc{etde_7007476,
title = {An examination of measures designed to encourage energy conservation from the perspective of motivation theory}
author = {None}
abstractNote = {This report addresses itself to the insights offered by the psychology of motivation to those wishing to encourage the conservation of energy. After an extensive review of the relevant literature, it was found that the bulk of the psychological literature offers little that can be adapted for immediate practical application to a large scale motivational campaign. There are, nevertheless, some well-supported conclusions that can be drawn from the theory and experimentation of psychology that are of direct relevance to the efficient and effective planning and execution of a campaign to encourage conservation of energy. This report addresses itself to these conclusions. The contents of the report include comments on the efficacy of various types of programs, the conditions under which those programs are most likely to succeed, and the critical elements which should be included in those programs if they are to exert their maximum effect. These types of programs include intrinsic and extrinsic motivation, i.e. creating new behavior patterns with internally or externally generated rewards, fear inducement (threats of energy shortages), and cogenitive dissonance, involving images of oneself and one's cultural environment. 66 refs.}
place = {Canada}
year = {1975}
month = {Oct}
}
title = {An examination of measures designed to encourage energy conservation from the perspective of motivation theory}
author = {None}
abstractNote = {This report addresses itself to the insights offered by the psychology of motivation to those wishing to encourage the conservation of energy. After an extensive review of the relevant literature, it was found that the bulk of the psychological literature offers little that can be adapted for immediate practical application to a large scale motivational campaign. There are, nevertheless, some well-supported conclusions that can be drawn from the theory and experimentation of psychology that are of direct relevance to the efficient and effective planning and execution of a campaign to encourage conservation of energy. This report addresses itself to these conclusions. The contents of the report include comments on the efficacy of various types of programs, the conditions under which those programs are most likely to succeed, and the critical elements which should be included in those programs if they are to exert their maximum effect. These types of programs include intrinsic and extrinsic motivation, i.e. creating new behavior patterns with internally or externally generated rewards, fear inducement (threats of energy shortages), and cogenitive dissonance, involving images of oneself and one's cultural environment. 66 refs.}
place = {Canada}
year = {1975}
month = {Oct}
}