The present paper described a new process to produce surfactants in situ in which advantage is taken of the chemical reaction of oxidation in the liquid phase. This process consists of injecting a front of oxidizing agents and reaction compounds, in order to avoid the precipitation of the reaction products and to avoid the interaction between the surfactants produced and the calcium and magnesium in the connate water. Many different types of oxidizing agents as sodium dichromate, hydrogen peroxide, potassium permanganate, sodium hypochlorite, etc., are used. Also, there is considered the use of catalyzers with these oxidizing agents and the variation of the pH of the oxidizing front (permanaganate was the first oxidant used to check the technical and economic possibilities of this process in the laboratory). The process is called Permaflood, so named because potassium permanganate was the first oxidant used to check the technical and economic possibilities of this process in the laboratory.