During the last years more and more areas have been opened up for the supply of gas in the Federal Republic of Germany. As a rule, the density of consumption here is lower than in the traditionally supplied areas. Special activities in the marketing field are therefore necessary. The report relates the marketing measures of a regional gas supplying company in their sequential progress. Other measures regarding the opening-up of new areas for the supply of gas which lie outside the area of marketing are drawn into the presentation in order to clarify their objective and progressional association with the marketing activities.