We have observed simultaneously the ionization and scintillation signals produced by relativistic La ions in liquid argon. The two signals are highly correlated and the sums of these signals are constant with the standard deviation of 1.2% over the range of the electric field from 0 to 7.5 kV/cm. The ratio of the sum signals expressed in unit of the number of species to the value N/sub i/ + N/sub ex/ is close to unity where N/sub i/ and N/sub ex/ are the numbers of ion pairs and excitons, respectively, produced by La ions in liquid argon. The pulse height resolution of the sum of the signals is better than that of ionization or scintillation alone. Almost no quenching is found in the scintillation signal from relativistic La ions when compared to signals from lighter ions.