If solar heating technology is to be introduced into sections of Canada as a way to alleviate unemployment problems and stimulate the manufacturing sector, realistic expectations must be grounded in better estimates of solar energy's potential than were made by early nuclear power enthusiasts. A study by Middleton Associates identified a number of factors affecting employment. These include implementation rates, choice of technologies, industry size, government involvement, location, and the share of solar heating relative to other heating sources. An employment simulation model using available technologies as inputs suggests that solar heating is feasible on the basis of both energy source and employment strategy. Model results are favorable for direct and indirect employment, while displacement effects on employment in conventional fuel industries are minor. Direct employment is affected more by implementation rates than by variations in the amount of imported equipment.