The Blue Box Plus recycling program was established in September 1990 in the Quinte region of Ontario. The program was intended to develop the necessary operational information so that the existing program could expand to include mixed plastics, corrugated cardboard, and boxboard. Over 33,000 recycling boxes were distributed over an area covering 15 municipalities with a population base of 95,000. The program showed the willingness of the public to participate in recycling, but advertising and promotion of the program were critical for success. Separation of the recycled materials on the collection trucks was found to be a viable approach and more efficient than sorting at the recycling plant. Adding new materials to be recycled could be done efficiently, and operating costs were in line with those for other programs collecting fewer materials. A cooperative market development with industrial players opened up a new and expanding market for boxboard. 6 figs., 9 tabs.