The last 10 years have produced an extra ordinary upswing in the gas industry. Natural gas could, in part, satisfy the demands in fields previously reserved for heating oil. However, after these successes it seems necessary to analyze the new initial situation for future marketing activities and to find a new strategy. This investigation is concerned with those tasks. Crucial points are dealt with that represent interesting of activities for gas-supply initiatures, and the author tries to show by what means these efforts can be crowned with success. All important sectors of the market are discussed, new technological developments are dealt with briefly, and finally the special case of opening up new areas for natural gas-supply is examined. It is regarded as an absolute necessity that marketing information for new activities should be appreciably improved by market surveys. The whole article describes the activites that have arisen from the co-operation between Thyssen gas and the gas supply undertakings supplied by Thyssen gas.