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Making the message count: a new CNA media relations strategy

Abstract

The points made, in anecdotal form, are that: experts should be accessible to the media; the CNA should be active in speaking to the media; simple language should be used; the industry should present a human face; nobody should be surprised that reporters are cynical, suspicious and skeptical about industry, government and ``the establishment``.
Authors:
Metza, P [1] 
  1. Canadian Nuclear Association, Toronto, ON (Canada)
Publication Date:
Dec 31, 1996
Product Type:
Conference
Report Number:
INIS-CA-0056; CONF-9606369-
Reference Number:
SCA: 290600; PA: AIX-29:023387; EDB-98:049766; SN: 98001957165
Resource Relation:
Conference: 1996 CNA/CNS conference, Fredericton (Canada), 9-12 Jun 1996; Other Information: PBD: 1996; Related Information: Is Part Of CNA proceedings; PB: [450] p.
Subject:
29 ENERGY PLANNING AND POLICY; CANADA; NUCLEAR ENERGY; NUCLEAR INDUSTRY; PUBLIC INFORMATION; PUBLIC RELATIONS
OSTI ID:
606097
Research Organizations:
Canadian Nuclear Association, Toronto, ON (Canada).
Country of Origin:
Canada
Language:
English
Other Identifying Numbers:
Other: ON: DE98620830; TRN: CA9800007023387
Availability:
INIS; OSTI as DE98620830
Submitting Site:
INIS
Size:
pp. [5]
Announcement Date:

Citation Formats

Metza, P. Making the message count: a new CNA media relations strategy. Canada: N. p., 1996. Web.
Metza, P. Making the message count: a new CNA media relations strategy. Canada.
Metza, P. 1996. "Making the message count: a new CNA media relations strategy." Canada.
@misc{etde_606097,
title = {Making the message count: a new CNA media relations strategy}
author = {Metza, P}
abstractNote = {The points made, in anecdotal form, are that: experts should be accessible to the media; the CNA should be active in speaking to the media; simple language should be used; the industry should present a human face; nobody should be surprised that reporters are cynical, suspicious and skeptical about industry, government and ``the establishment``.}
place = {Canada}
year = {1996}
month = {Dec}
}