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Marketing of irradiated commodities in South Africa

Abstract

Although the industrial exploitation of radiation processing in the medical and allied fields has been successfully marketed and applied for the past two decades in South Africa, the introduction of food radurisation on an industrial level adds a completely new dimension to the marketing of this processing technique. Extensive research into the use of radiation for the treatment of various foodstuffs has been carried out by the Nuclear Development Corporation of South Africa for more than a decade, resulting in South Africa being one of the first countries where a commercial irradiator dedicated to this branch of radiation processing, was established. The marketing of this process is especially difficult due to the emotive aspects associated with radiation and man's sensitive reaction to anything pertaining to his food. This situation was made even more difficult by the general public's apprehension towards nuclear activities throughout the world. Details are given of the steps taken in South Africa to transform the unfavourable public image associated with the process. The approach proved to be very successful and greatly assisted in creating a climate whereby the public in South Africa today generally has a favourable attitude towards the radurisation of foodstuffs.
Publication Date:
Jan 01, 1985
Product Type:
Conference
Report Number:
CONF-8410183-
Reference Number:
AIX-17-022211; EDB-86-093533
Resource Relation:
Journal Name: Radiat. Phys. Chem., Int. J. Radiat. Appl. Instrum. Part C; (United Kingdom); Journal Volume: 25:1-3; Conference: 5. international meeting on radiation processing, San Diego, CA, USA, 21 Oct 1984
Subject:
60 APPLIED LIFE SCIENCES; FOOD; RADIOPRESERVATION; FOOD INDUSTRY; FOOD PROCESSING; GOVERNMENT POLICIES; LEGISLATION; MARKET; PUBLIC OPINION; RESEARCH PROGRAMS; REVIEWS; SOUTH AFRICA; AFRICA; DOCUMENT TYPES; INDUSTRY; IRRADIATION; PRESERVATION; PROCESSING; 070202* - Radiation Sources- Use in Food Processing- (-1987)
OSTI ID:
5862293
Research Organizations:
Iso-Ster, Pty. Ltd., Kempton Park, South Africa
Country of Origin:
United Kingdom
Language:
English
Other Identifying Numbers:
Journal ID: CODEN: RPCHD
Submitting Site:
INIS
Size:
Pages: 75-79
Announcement Date:

Citation Formats

Du Plessis, T A, and Stevens, R C.B. Marketing of irradiated commodities in South Africa. United Kingdom: N. p., 1985. Web.
Du Plessis, T A, & Stevens, R C.B. Marketing of irradiated commodities in South Africa. United Kingdom.
Du Plessis, T A, and Stevens, R C.B. 1985. "Marketing of irradiated commodities in South Africa." United Kingdom.
@misc{etde_5862293,
title = {Marketing of irradiated commodities in South Africa}
author = {Du Plessis, T A, and Stevens, R C.B.}
abstractNote = {Although the industrial exploitation of radiation processing in the medical and allied fields has been successfully marketed and applied for the past two decades in South Africa, the introduction of food radurisation on an industrial level adds a completely new dimension to the marketing of this processing technique. Extensive research into the use of radiation for the treatment of various foodstuffs has been carried out by the Nuclear Development Corporation of South Africa for more than a decade, resulting in South Africa being one of the first countries where a commercial irradiator dedicated to this branch of radiation processing, was established. The marketing of this process is especially difficult due to the emotive aspects associated with radiation and man's sensitive reaction to anything pertaining to his food. This situation was made even more difficult by the general public's apprehension towards nuclear activities throughout the world. Details are given of the steps taken in South Africa to transform the unfavourable public image associated with the process. The approach proved to be very successful and greatly assisted in creating a climate whereby the public in South Africa today generally has a favourable attitude towards the radurisation of foodstuffs.}
journal = {Radiat. Phys. Chem., Int. J. Radiat. Appl. Instrum. Part C; (United Kingdom)}
volume = {25:1-3}
place = {United Kingdom}
year = {1985}
month = {Jan}
}