A survey of the standard of energy research in the American Literature on consumer behaviour is given. After the discussion of the importance of consumer research for energy conservation the difficulties on determining ''energy conservation behaviour'' are described. Moreover, the study compiles past American Literature that has tried to explain energy conservation behaviour. A further chapter analyzes measures of influencing the consumer energy conservation behaviour carried out so far in the United States and Canada. Finally, still open problems in future American energy conservation research in the field of consumer behaviour are demonstrated.