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Target-oriented marketing. Marketing in public gas utilities

Journal Article:

Abstract

As natural gas supply and its planning are long-term matters, it is necessary to show already today the effects of the development and of the change in the structures of the energy market and to prepare necessary measures. A market research model is introduced which gives supply companies the possibility to plan sales, investments and organization in detail and to realise these by sales promotional measures.
Authors:
Hebestreit, B; [1]  Symank, R [2] 
  1. Stadtwerke Nienburg (Germany, F.R.)
  2. Gewerkschaften Brigitta und Elwerath Betriebsfuehrungsgesellschaft m.b.H., Hannover (Germany, F.R.)
Publication Date:
Jan 01, 1979
Product Type:
Journal Article
Reference Number:
EDB-80-070368
Resource Relation:
Journal Name: Gas--Z. Ration. Energieanwend.; (Germany, Federal Republic of); Journal Volume: 30:11
Subject:
03 NATURAL GAS; NATURAL GAS; MARKETING RESEARCH; ENERGY SUPPLIES; FEDERAL REPUBLIC OF GERMANY; GAS UTILITIES; PLANNING; ENERGY SOURCES; EUROPE; FLUIDS; FOSSIL FUELS; FUEL GAS; FUELS; GAS FUELS; GASES; PUBLIC UTILITIES; 030600* - Natural Gas- Economic, Industrial, & Business Aspects
OSTI ID:
5463626
Country of Origin:
Germany
Language:
German
Other Identifying Numbers:
Journal ID: CODEN: GZRED
Submitting Site:
DE
Size:
Pages: 483-488
Announcement Date:
May 01, 1980

Journal Article:

Citation Formats

Hebestreit, B, and Symank, R. Target-oriented marketing. Marketing in public gas utilities. Germany: N. p., 1979. Web.
Hebestreit, B, & Symank, R. Target-oriented marketing. Marketing in public gas utilities. Germany.
Hebestreit, B, and Symank, R. 1979. "Target-oriented marketing. Marketing in public gas utilities." Germany.
@misc{etde_5463626,
title = {Target-oriented marketing. Marketing in public gas utilities}
author = {Hebestreit, B, and Symank, R}
abstractNote = {As natural gas supply and its planning are long-term matters, it is necessary to show already today the effects of the development and of the change in the structures of the energy market and to prepare necessary measures. A market research model is introduced which gives supply companies the possibility to plan sales, investments and organization in detail and to realise these by sales promotional measures.}
journal = {Gas--Z. Ration. Energieanwend.; (Germany, Federal Republic of)}
volume = {30:11}
journal type = {AC}
place = {Germany}
year = {1979}
month = {Jan}
}