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Ideas and suggestions for marketing natural gas

Journal Article:

Abstract

The changes in the situation on the world energy market have also affected the gas supply business. This led to a re-examination of the marketing concept for natural gas. The impetus to this came from the procurement situation, the rational use of energy, the appearance of new technologies and the need to arrive at a pricing policy in line with the market. All this required a great deal of PR work and more extensive cooperation. Clarification of some points will require a market analysis to show how long-term plans will have to be established. Sales promotion activities for natural gas will have to show that the aim is to use natural gas as a substitute in high-efficiency applications rather than to increase the consumption of energy. The various activities must be closely coordinated.
Authors:
Goldammer, D [1] 
  1. Thyssengas G.m.b.H., Duisburg (Germany, F.R.)
Publication Date:
Apr 01, 1980
Product Type:
Journal Article
Reference Number:
EDB-80-094081
Resource Relation:
Journal Name: Gas Waerme Int.; (Germany, Federal Republic of); Journal Volume: 29:4
Subject:
03 NATURAL GAS; NATURAL GAS; MARKETING RESEARCH; ADVERTISING; NATURAL GAS INDUSTRY; PUBLIC RELATIONS; ENERGY SOURCES; FLUIDS; FOSSIL FUELS; FUEL GAS; FUELS; GAS FUELS; GASES; INDUSTRY; 030600* - Natural Gas- Economic, Industrial, & Business Aspects
OSTI ID:
5325033
Country of Origin:
Germany
Language:
German
Other Identifying Numbers:
Journal ID: CODEN: GWINA
Submitting Site:
DE
Size:
Pages: 192-195
Announcement Date:
Jul 01, 1980

Journal Article:

Citation Formats

Goldammer, D. Ideas and suggestions for marketing natural gas. Germany: N. p., 1980. Web.
Goldammer, D. Ideas and suggestions for marketing natural gas. Germany.
Goldammer, D. 1980. "Ideas and suggestions for marketing natural gas." Germany.
@misc{etde_5325033,
title = {Ideas and suggestions for marketing natural gas}
author = {Goldammer, D}
abstractNote = {The changes in the situation on the world energy market have also affected the gas supply business. This led to a re-examination of the marketing concept for natural gas. The impetus to this came from the procurement situation, the rational use of energy, the appearance of new technologies and the need to arrive at a pricing policy in line with the market. All this required a great deal of PR work and more extensive cooperation. Clarification of some points will require a market analysis to show how long-term plans will have to be established. Sales promotion activities for natural gas will have to show that the aim is to use natural gas as a substitute in high-efficiency applications rather than to increase the consumption of energy. The various activities must be closely coordinated.}
journal = {Gas Waerme Int.; (Germany, Federal Republic of)}
volume = {29:4}
journal type = {AC}
place = {Germany}
year = {1980}
month = {Apr}
}