An investigation was conducted into the systematical scheme for the introduction and promotion of environmentally friendly products mostly to the U.S., Europe and China. In the U.S., the introduction policy is given to one and all fields of the industry. The introduction policy of the U.S. has a characteristic that the introduction is left to the market principle by DSM or permit dealing, etc. except the preferential tax system and systematical finance in which the government is concerned. The policy of European countries is characterized by the idea preceding, standards or rules are first given, and the whole is pushed on to them. Accordingly, it seems that there is few atmosphere of expecting to receive the government side economic incentives from the corporate side. Legal regulations on the environment in China were prepared in a comparatively early time (1979), but the supervision of obeying the regulations and the appearance/spread of environmentally friendly product menus have just started. Accordingly, as the introduction policy on environmentally friendly products, there was found nothing valuable but the regulations. 12 refs., 3 figs., 15 tabs.