You need JavaScript to view this

Tweeting nano: how public discourses about nanotechnology develop in social media environments

Abstract

The growing popularity of social media as a channel for distributing and debating scientific information raises questions about the types of discourse that surround emerging technologies, such as nanotechnology, in online environments, as well as the different forms of information that audiences encounter when they use these online tools of information sharing. This study maps the landscape surrounding social media traffic about nanotechnology. Specifically, we use computational linguistic software to analyze a census of all English-language nanotechnology-related tweets expressing opinions posted on Twitter between September 1, 2010 and August 31, 2011. Results show that 55 % of tweets expressed certainty and 45 % expressed uncertainty. Twenty-seven percent of tweets expressed optimistic outlooks, 32 % expressed neutral outlooks and 41 % expressed pessimistic outlooks. Tweets were mapped by U.S. state, and our data show that tweets are more likely to originate from states with a federally funded National Nanotechnology Initiative center or network. The trend toward certainty in opinion coupled with the distinct geographic origins of much of the social media traffic on Twitter for nanotechnology-related opinion has significant implications for understanding how key online influencers are debating and positioning the issue of nanotechnology for lay and policy audiences.
Authors:
Runge, Kristin K., E-mail: kkrunge@wisc.edu; Yeo, Sara K.; Cacciatore, Michael; Scheufele, Dietram A.; Brossard, Dominique; [1]  Xenos, Michael; [2]  Anderson, Ashley; Choi, Doo-hun; Kim, Jiyoun; Nan, Li; Xuan, Liang; Stubbings, Maria; Su, Leona Yi-Fan [1] 
  1. University of Wisconsin, Department of Life Sciences Communication (United States)
  2. University of Wisconsin, Department of Communication Arts (United States)
Publication Date:
Jan 15, 2013
Product Type:
Journal Article
Resource Relation:
Journal Name: Journal of Nanoparticle Research; Journal Volume: 15; Journal Issue: 1; Other Information: Copyright (c) 2013 Springer Science+Business Media Dordrecht; Country of input: International Atomic Energy Agency (IAEA)
Subject:
77 NANOSCIENCE AND NANOTECHNOLOGY; COMPUTER CODES; INFORMATION; NANOSTRUCTURES; PUBLIC OPINION
OSTI ID:
22100327
Country of Origin:
Netherlands
Language:
English
Other Identifying Numbers:
Journal ID: ISSN 1388-0764; TRN: NL13K1113058374
Submitting Site:
NLN
Size:
page(s) 1-11
Announcement Date:
Jun 06, 2013

Citation Formats

Runge, Kristin K., E-mail: kkrunge@wisc.edu, Yeo, Sara K., Cacciatore, Michael, Scheufele, Dietram A., Brossard, Dominique, Xenos, Michael, Anderson, Ashley, Choi, Doo-hun, Kim, Jiyoun, Nan, Li, Xuan, Liang, Stubbings, Maria, and Su, Leona Yi-Fan. Tweeting nano: how public discourses about nanotechnology develop in social media environments. Netherlands: N. p., 2013. Web. doi:10.1007/S11051-012-1381-8.
Runge, Kristin K., E-mail: kkrunge@wisc.edu, Yeo, Sara K., Cacciatore, Michael, Scheufele, Dietram A., Brossard, Dominique, Xenos, Michael, Anderson, Ashley, Choi, Doo-hun, Kim, Jiyoun, Nan, Li, Xuan, Liang, Stubbings, Maria, & Su, Leona Yi-Fan. Tweeting nano: how public discourses about nanotechnology develop in social media environments. Netherlands. https://doi.org/10.1007/S11051-012-1381-8
Runge, Kristin K., E-mail: kkrunge@wisc.edu, Yeo, Sara K., Cacciatore, Michael, Scheufele, Dietram A., Brossard, Dominique, Xenos, Michael, Anderson, Ashley, Choi, Doo-hun, Kim, Jiyoun, Nan, Li, Xuan, Liang, Stubbings, Maria, and Su, Leona Yi-Fan. 2013. "Tweeting nano: how public discourses about nanotechnology develop in social media environments." Netherlands. https://doi.org/10.1007/S11051-012-1381-8.
@misc{etde_22100327,
title = {Tweeting nano: how public discourses about nanotechnology develop in social media environments}
author = {Runge, Kristin K., E-mail: kkrunge@wisc.edu, Yeo, Sara K., Cacciatore, Michael, Scheufele, Dietram A., Brossard, Dominique, Xenos, Michael, Anderson, Ashley, Choi, Doo-hun, Kim, Jiyoun, Nan, Li, Xuan, Liang, Stubbings, Maria, and Su, Leona Yi-Fan}
abstractNote = {The growing popularity of social media as a channel for distributing and debating scientific information raises questions about the types of discourse that surround emerging technologies, such as nanotechnology, in online environments, as well as the different forms of information that audiences encounter when they use these online tools of information sharing. This study maps the landscape surrounding social media traffic about nanotechnology. Specifically, we use computational linguistic software to analyze a census of all English-language nanotechnology-related tweets expressing opinions posted on Twitter between September 1, 2010 and August 31, 2011. Results show that 55 % of tweets expressed certainty and 45 % expressed uncertainty. Twenty-seven percent of tweets expressed optimistic outlooks, 32 % expressed neutral outlooks and 41 % expressed pessimistic outlooks. Tweets were mapped by U.S. state, and our data show that tweets are more likely to originate from states with a federally funded National Nanotechnology Initiative center or network. The trend toward certainty in opinion coupled with the distinct geographic origins of much of the social media traffic on Twitter for nanotechnology-related opinion has significant implications for understanding how key online influencers are debating and positioning the issue of nanotechnology for lay and policy audiences.}
doi = {10.1007/S11051-012-1381-8}
journal = []
issue = {1}
volume = {15}
journal type = {AC}
place = {Netherlands}
year = {2013}
month = {Jan}
}