Abstract
Risk communication can be tackled from different approaches. After more than half a century of research under the frame of the social science studies, risk communication is used by the organizations as a tool in corporate communication and it also is object of mass media attention considering the alarm and interest that risk issues/events raise on public opinion. The objective of this report is to address risk communication based on these three approaches: academic, corporate and mass media. Overall, risk communication is applied when a crisis takes place. Crisis is any situation which can pose a danger to persons and/or environment and, as a result, sparks off mass media attention. If risk communication is not properly managed, the reputation of the organizations can be seriously damaged, even compromising company feasibility or credibility and trust in authorities where government agencies are concerned. (Author) 41 refs.
Citation Formats
Lopera, E.
Approaches to Risk Communication from Academic, Corporate and Media Perspectives in Contemporary Society; Aproximaciones a la Comunicacion del Riesgo desde los ambitos Academico, Institucional y Mediatico de la Sociedad Actual.
Spain: N. p.,
2011.
Web.
Lopera, E.
Approaches to Risk Communication from Academic, Corporate and Media Perspectives in Contemporary Society; Aproximaciones a la Comunicacion del Riesgo desde los ambitos Academico, Institucional y Mediatico de la Sociedad Actual.
Spain.
Lopera, E.
2011.
"Approaches to Risk Communication from Academic, Corporate and Media Perspectives in Contemporary Society; Aproximaciones a la Comunicacion del Riesgo desde los ambitos Academico, Institucional y Mediatico de la Sociedad Actual."
Spain.
@misc{etde_21524224,
title = {Approaches to Risk Communication from Academic, Corporate and Media Perspectives in Contemporary Society; Aproximaciones a la Comunicacion del Riesgo desde los ambitos Academico, Institucional y Mediatico de la Sociedad Actual}
author = {Lopera, E}
abstractNote = {Risk communication can be tackled from different approaches. After more than half a century of research under the frame of the social science studies, risk communication is used by the organizations as a tool in corporate communication and it also is object of mass media attention considering the alarm and interest that risk issues/events raise on public opinion. The objective of this report is to address risk communication based on these three approaches: academic, corporate and mass media. Overall, risk communication is applied when a crisis takes place. Crisis is any situation which can pose a danger to persons and/or environment and, as a result, sparks off mass media attention. If risk communication is not properly managed, the reputation of the organizations can be seriously damaged, even compromising company feasibility or credibility and trust in authorities where government agencies are concerned. (Author) 41 refs.}
place = {Spain}
year = {2011}
month = {Jul}
}
title = {Approaches to Risk Communication from Academic, Corporate and Media Perspectives in Contemporary Society; Aproximaciones a la Comunicacion del Riesgo desde los ambitos Academico, Institucional y Mediatico de la Sociedad Actual}
author = {Lopera, E}
abstractNote = {Risk communication can be tackled from different approaches. After more than half a century of research under the frame of the social science studies, risk communication is used by the organizations as a tool in corporate communication and it also is object of mass media attention considering the alarm and interest that risk issues/events raise on public opinion. The objective of this report is to address risk communication based on these three approaches: academic, corporate and mass media. Overall, risk communication is applied when a crisis takes place. Crisis is any situation which can pose a danger to persons and/or environment and, as a result, sparks off mass media attention. If risk communication is not properly managed, the reputation of the organizations can be seriously damaged, even compromising company feasibility or credibility and trust in authorities where government agencies are concerned. (Author) 41 refs.}
place = {Spain}
year = {2011}
month = {Jul}
}