Universities and Student for Energy Efficiency is a European Project within the Intelligent Energy Programme. It intends to create a common stream for energy efficiency systems in university buildings. Universities and students are proposed as shining examples for energy efficiency solutions and behaviour. The Project involves 10 countries and has the aim to improve energy efficiency in university buildings. Students are the main actors of the project together with professors and technicians. To act on students means to act on direct future market players in diffusion of public opinions. A strong communication action supports the succeeding of the action.