Abstract
Throughout the history of the corporate world, at no time has communications played a more important role than it has in the past decade, when communications became more than just a means of advertising and marketing, or a tool for creating an image or brand, but to become a powerful instrument in the strategic management of sustainable development. Without communications there is no sustainable development. And without sustainability, there is no future. When a company does not know how to communicate correctly and does not have a communications plan capable of integrating all stakeholders, its survival in the current economy will be seriously jeopardized. With the onslaught of global warming, companies in strategic segments, such as Oil, Gas and Biofuels, will have to communicate even more clearly and credibly to construct a base from which to build a solid reputation. (author)
Medeiros, Elenita Lia;
[1]
Albuquerque, Mehane
[2]
- Benicio Biz Editores Associados Ltda., Rio de Janeiro, RJ (Brazil)
- Mar Assessoria (Brazil)
Citation Formats
Medeiros, Elenita Lia, and Albuquerque, Mehane.
Communication for sustainability; Comunicacao para sustentabilidade.
Brazil: N. p.,
2008.
Web.
Medeiros, Elenita Lia, & Albuquerque, Mehane.
Communication for sustainability; Comunicacao para sustentabilidade.
Brazil.
Medeiros, Elenita Lia, and Albuquerque, Mehane.
2008.
"Communication for sustainability; Comunicacao para sustentabilidade."
Brazil.
@misc{etde_21211139,
title = {Communication for sustainability; Comunicacao para sustentabilidade}
author = {Medeiros, Elenita Lia, and Albuquerque, Mehane}
abstractNote = {Throughout the history of the corporate world, at no time has communications played a more important role than it has in the past decade, when communications became more than just a means of advertising and marketing, or a tool for creating an image or brand, but to become a powerful instrument in the strategic management of sustainable development. Without communications there is no sustainable development. And without sustainability, there is no future. When a company does not know how to communicate correctly and does not have a communications plan capable of integrating all stakeholders, its survival in the current economy will be seriously jeopardized. With the onslaught of global warming, companies in strategic segments, such as Oil, Gas and Biofuels, will have to communicate even more clearly and credibly to construct a base from which to build a solid reputation. (author)}
place = {Brazil}
year = {2008}
month = {Jul}
}
title = {Communication for sustainability; Comunicacao para sustentabilidade}
author = {Medeiros, Elenita Lia, and Albuquerque, Mehane}
abstractNote = {Throughout the history of the corporate world, at no time has communications played a more important role than it has in the past decade, when communications became more than just a means of advertising and marketing, or a tool for creating an image or brand, but to become a powerful instrument in the strategic management of sustainable development. Without communications there is no sustainable development. And without sustainability, there is no future. When a company does not know how to communicate correctly and does not have a communications plan capable of integrating all stakeholders, its survival in the current economy will be seriously jeopardized. With the onslaught of global warming, companies in strategic segments, such as Oil, Gas and Biofuels, will have to communicate even more clearly and credibly to construct a base from which to build a solid reputation. (author)}
place = {Brazil}
year = {2008}
month = {Jul}
}