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Nuclear Energy Has To Communicate

Abstract

The silence has been kept too long. Nuclear energy has to implement some strong communication strategies in order to firstly attract the most valuable employees, and secondly to develop on the long term. The paper presents arguments and means for the nuclear energy companies to communicate on the inside and the outside of their organizations. Firstly, the internal communication of a nuclear power plant organization is as important as completing it's object of activity, it is a basic element for a strong image of the company and of the industry on the outside. If (executive) employees acknowledge the importance of the company and industry they work for, surely this message will be supported by external parties as well. Employees do not simply work in an office like theirs, but for a nuclear plant and they should become the first exponents of the industry, with respect to the theory that every employee is a marketer of their business. In order to accomplish this, a strong organization has to be built and healthy work environment has to be put into place. The most time and cost efficient methods, in order to attain high group adherence of the employees are group-ware applications, developed  More>>
Authors:
Bararu, Corina [1] 
  1. Nuclearelectrica, 65 Polona St., Bucharest (Romania)
Publication Date:
Jul 01, 2008
Product Type:
Conference
Report Number:
INIS-CH-09-IYNC-2008-228
Resource Relation:
Conference: IYNC 2008: International Youth Nuclear Congress 2008, Interlaken (Switzerland), 21-26 Sep 2008; Other Information: Country of input: France; 6 refs
Subject:
99 GENERAL AND MISCELLANEOUS//MATHEMATICS, COMPUTING, AND INFORMATION SCIENCE; COMMUNICATIONS; HUMAN POPULATIONS; NUCLEAR ENERGY; NUCLEAR POWER PLANTS; PERSONNEL; PUBLIC OPINION; PUBLIC RELATIONS
OSTI ID:
21172956
Research Organizations:
International Youth Nuclear Congress - IYNC (Country Unknown)
Country of Origin:
Switzerland
Language:
English
Other Identifying Numbers:
TRN: CH09V0120048135
Availability:
Available from INIS in electronic form
Submitting Site:
CHN
Size:
9 pages
Announcement Date:
Jun 16, 2009

Citation Formats

Bararu, Corina. Nuclear Energy Has To Communicate. Switzerland: N. p., 2008. Web.
Bararu, Corina. Nuclear Energy Has To Communicate. Switzerland.
Bararu, Corina. 2008. "Nuclear Energy Has To Communicate." Switzerland.
@misc{etde_21172956,
title = {Nuclear Energy Has To Communicate}
author = {Bararu, Corina}
abstractNote = {The silence has been kept too long. Nuclear energy has to implement some strong communication strategies in order to firstly attract the most valuable employees, and secondly to develop on the long term. The paper presents arguments and means for the nuclear energy companies to communicate on the inside and the outside of their organizations. Firstly, the internal communication of a nuclear power plant organization is as important as completing it's object of activity, it is a basic element for a strong image of the company and of the industry on the outside. If (executive) employees acknowledge the importance of the company and industry they work for, surely this message will be supported by external parties as well. Employees do not simply work in an office like theirs, but for a nuclear plant and they should become the first exponents of the industry, with respect to the theory that every employee is a marketer of their business. In order to accomplish this, a strong organization has to be built and healthy work environment has to be put into place. The most time and cost efficient methods, in order to attain high group adherence of the employees are group-ware applications, developed on an intranet platform, inside the company. Another means of motivation of the present and future employees are interactive exchange programs between companies from different countries. An issue that stands in the way of opening the way to communicate with the public is the degree of technicality implied by the energy industry, in particular the nuclear sector. Secondly, the external communication of such a company may solve - on the long term - the current personnel crisis in the Nuclear Energy sector, if targeted toward this direction. An external communication strategy would raise the level of public acceptance regarding the nuclear energy. One of the means of putting it into practice would have to be: internships for students, in order to allow young people to test being a member of such an organization. On the other side, people should acknowledge the sources of the electricity that they use in their day to day lives and this should also be one of the objectives of the communication strategy. The paper will present not only the theoretical aspects of the implementation of such communication strategies - internal and external - but it will also try to make real propositions for a real case - Nuclearelectrica. In Romania, nuclear energy hasn't been promoted as much, neither to the public, nor to the organization, and, as the market is being liberalized, there have to be taken immediate measures in both aspects. (authors)}
place = {Switzerland}
year = {2008}
month = {Jul}
}