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Influencing Swedish homeowners to adopt district heating system

Abstract

Improved energy efficiency and greenhouse gas mitigation could be achieved by replacing resistance heaters with district heating system. In 2005, only about 8% of the Swedish detached houses had district heating system. The expansion of such systems largely depends on homeowners' adoption decisions. And, to motivate homeowners to adopt district heating, it is essential to understand their decision-making process. In this context, in June 2005 we carried out a questionnaire survey of about 700 homeowners who lived in the city of Oestersund in houses with resistance heaters (baseline survey). About 84% of the respondents did not intend to install a new heating system. Since then these homeowners were influenced by (a) an investment subsidy by the Swedish government to replace resistance heaters with district heating, a brine/water-based heat pump, or a biomass-based heating system and (b) a marketing campaign by the municipality-owned district heating company. This paper analyses how these two measures influenced about 78% of the homeowners to adopt the district heating system. For this purpose we carried out a follow-up survey of the same homeowners in December 2006 (resurvey). Results showed that the investment subsidy and the marketing campaign created a need among the homeowners to adopt a  More>>
Authors:
Mahapatra, Krushna; Gustavsson, Leif [1] 
  1. Ecotechnology, Mid Sweden University, Akademigatan 1, 831 25 Oestersund (Sweden)
Publication Date:
Feb 15, 2009
Product Type:
Journal Article
Resource Relation:
Journal Name: Applied Energy; Journal Volume: 86; Journal Issue: 2; Conference: IGEC III Special Issue of the Third International Green Energy Conference (IGEC-III), Vasteras (Sweden), 18-20 Jun 2007; Other Information: Elsevier Ltd. All rights reserved
Subject:
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION; DISTRICT HEATING; MARKETING; HEATING SYSTEMS; HOUSES; FINANCIAL INCENTIVES; BIOMASS; HEATERS; INVESTMENT; ENERGY EFFICIENCY; WATER; DECISION MAKING; GREENHOUSE GASES; HEAT PUMPS; URBAN AREAS; BRINES; EXPANSION; MITIGATION; Homeowner; Perception; District heating; Marketing campaign; Investment subsidy
OSTI ID:
21125273
Country of Origin:
United Kingdom
Language:
English
Other Identifying Numbers:
Journal ID: ISSN 0306-2619; APENDX; TRN: GB08V4584
Availability:
Available from: http://dx.doi.org/10.1016/j.apenergy.2008.03.011
Submitting Site:
GB
Size:
page(s) 144-154
Announcement Date:
Feb 05, 2009

Citation Formats

Mahapatra, Krushna, and Gustavsson, Leif. Influencing Swedish homeowners to adopt district heating system. United Kingdom: N. p., 2009. Web. doi:10.1016/J.APENERGY.2008.03.011.
Mahapatra, Krushna, & Gustavsson, Leif. Influencing Swedish homeowners to adopt district heating system. United Kingdom. https://doi.org/10.1016/J.APENERGY.2008.03.011
Mahapatra, Krushna, and Gustavsson, Leif. 2009. "Influencing Swedish homeowners to adopt district heating system." United Kingdom. https://doi.org/10.1016/J.APENERGY.2008.03.011.
@misc{etde_21125273,
title = {Influencing Swedish homeowners to adopt district heating system}
author = {Mahapatra, Krushna, and Gustavsson, Leif}
abstractNote = {Improved energy efficiency and greenhouse gas mitigation could be achieved by replacing resistance heaters with district heating system. In 2005, only about 8% of the Swedish detached houses had district heating system. The expansion of such systems largely depends on homeowners' adoption decisions. And, to motivate homeowners to adopt district heating, it is essential to understand their decision-making process. In this context, in June 2005 we carried out a questionnaire survey of about 700 homeowners who lived in the city of Oestersund in houses with resistance heaters (baseline survey). About 84% of the respondents did not intend to install a new heating system. Since then these homeowners were influenced by (a) an investment subsidy by the Swedish government to replace resistance heaters with district heating, a brine/water-based heat pump, or a biomass-based heating system and (b) a marketing campaign by the municipality-owned district heating company. This paper analyses how these two measures influenced about 78% of the homeowners to adopt the district heating system. For this purpose we carried out a follow-up survey of the same homeowners in December 2006 (resurvey). Results showed that the investment subsidy and the marketing campaign created a need among the homeowners to adopt a new heating system. The marketing campaign was successful in motivating them to adopt the district heating system. The marketing strategy by the district heating company corresponds to the results obtained in the baseline survey. (author)}
doi = {10.1016/J.APENERGY.2008.03.011}
journal = []
issue = {2}
volume = {86}
place = {United Kingdom}
year = {2009}
month = {Feb}
}