Abstract
Bruce Power Inc.'s internal communications policy was outlined in this presentation. The policy is intended to develop and align employee communication strategies and tactics with overall corporate communication strategies. The importance of all employees contributing to the company business plan was emphasized, as well as the importance of involving senior managers to support and lead initiatives. The company's use of different media to communicate with a variety of audiences include intranet; newsletters; employee information boards; meetings; voice messages; videos; electronic signage; billboards; and training. The importance of safety days and safety meetings was emphasized, as well as ensuring that employees understand current issues and are able to contribute positively to change. In addition, it was suggested that there are significant benefits in informing and educating staff on the potential impact of government regulations as well as the policies, objectives and culture of the organization. Issues concerning the evaluation procedures of internal communications were also discussed. refs., tabs., figs.
Williams, C
[1]
- Bruce Power Inc., Toronto, ON (Canada)
Citation Formats
Williams, C.
Internal communications : transforming employees into brand ambassadors.
Canada: N. p.,
2004.
Web.
Williams, C.
Internal communications : transforming employees into brand ambassadors.
Canada.
Williams, C.
2004.
"Internal communications : transforming employees into brand ambassadors."
Canada.
@misc{etde_20671179,
title = {Internal communications : transforming employees into brand ambassadors}
author = {Williams, C}
abstractNote = {Bruce Power Inc.'s internal communications policy was outlined in this presentation. The policy is intended to develop and align employee communication strategies and tactics with overall corporate communication strategies. The importance of all employees contributing to the company business plan was emphasized, as well as the importance of involving senior managers to support and lead initiatives. The company's use of different media to communicate with a variety of audiences include intranet; newsletters; employee information boards; meetings; voice messages; videos; electronic signage; billboards; and training. The importance of safety days and safety meetings was emphasized, as well as ensuring that employees understand current issues and are able to contribute positively to change. In addition, it was suggested that there are significant benefits in informing and educating staff on the potential impact of government regulations as well as the policies, objectives and culture of the organization. Issues concerning the evaluation procedures of internal communications were also discussed. refs., tabs., figs.}
place = {Canada}
year = {2004}
month = {Jul}
}
title = {Internal communications : transforming employees into brand ambassadors}
author = {Williams, C}
abstractNote = {Bruce Power Inc.'s internal communications policy was outlined in this presentation. The policy is intended to develop and align employee communication strategies and tactics with overall corporate communication strategies. The importance of all employees contributing to the company business plan was emphasized, as well as the importance of involving senior managers to support and lead initiatives. The company's use of different media to communicate with a variety of audiences include intranet; newsletters; employee information boards; meetings; voice messages; videos; electronic signage; billboards; and training. The importance of safety days and safety meetings was emphasized, as well as ensuring that employees understand current issues and are able to contribute positively to change. In addition, it was suggested that there are significant benefits in informing and educating staff on the potential impact of government regulations as well as the policies, objectives and culture of the organization. Issues concerning the evaluation procedures of internal communications were also discussed. refs., tabs., figs.}
place = {Canada}
year = {2004}
month = {Jul}
}