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Scottish Nuclear's advertising campaign: 'The on-going task'

Abstract

During the past year the Scottish Nuclear had been working to win increased public acceptance of nuclear power in Scotland. Since then it has stepped up the PR campaign activities - and has had a very successful year. But much has still to be done. The programme 'Come and See' which was introduced in the Spring of 1991. was developed and extended introducing a Talks Service and a mobile exhibition as two new features. At the same time the Torness Power Station Visitors' Centre was opened. In 1992 a visitor's centre was opened at Hunterston Power Station. By the end of November 1992, there was almost 28,000 visitors - an increase of 48% compared to the previous year. An extensive 1.9 million pound television and newspaper advertising campaign was also mounted during the summer months. So it has been a particularly busy year and more than modestly successful. Another arm of Come and See is 'Talkabout' - the Talks Service. In 1992 members of staff gave 187 talks all over Scotland - to over 5,000 people. In the Spring of 1992 a Mobile Exhibition was also introduced. It tours the whole of Scotland. In all there have been 62 venues,  More>>
Authors:
Marshall, R R [1] 
  1. Scottish Nuclear (United Kingdom)
Publication Date:
Jul 01, 1993
Product Type:
Conference
Report Number:
INIS-XA-C-010
Resource Relation:
Conference: ENS PIME '93: International workshop on nuclear public information in practice, Karlovy Vary (Czech Republic), 31 Jan - 3 Feb 1993; Other Information: PBD: 1993; Related Information: In: ENS PIME '93: International workshop on nuclear public information in practice. Transactions, 276 pages.
Subject:
29 ENERGY PLANNING, POLICY AND ECONOMY; ADVERTISING; EDUCATION; NUCLEAR INDUSTRY; NUCLEAR POWER; PUBLIC ANXIETY; PUBLIC INFORMATION; PUBLIC OPINION; UNITED KINGDOM
OSTI ID:
20563902
Research Organizations:
European Nuclear Society, Brussels (Belgium)
Country of Origin:
IAEA
Language:
English
Other Identifying Numbers:
TRN: XA04C0373018040
Availability:
Available from INIS in electronic form
Submitting Site:
INIS
Size:
page(s) 0001-0015
Announcement Date:

Citation Formats

Marshall, R R. Scottish Nuclear's advertising campaign: 'The on-going task'. IAEA: N. p., 1993. Web.
Marshall, R R. Scottish Nuclear's advertising campaign: 'The on-going task'. IAEA.
Marshall, R R. 1993. "Scottish Nuclear's advertising campaign: 'The on-going task'." IAEA.
@misc{etde_20563902,
title = {Scottish Nuclear's advertising campaign: 'The on-going task'}
author = {Marshall, R R}
abstractNote = {During the past year the Scottish Nuclear had been working to win increased public acceptance of nuclear power in Scotland. Since then it has stepped up the PR campaign activities - and has had a very successful year. But much has still to be done. The programme 'Come and See' which was introduced in the Spring of 1991. was developed and extended introducing a Talks Service and a mobile exhibition as two new features. At the same time the Torness Power Station Visitors' Centre was opened. In 1992 a visitor's centre was opened at Hunterston Power Station. By the end of November 1992, there was almost 28,000 visitors - an increase of 48% compared to the previous year. An extensive 1.9 million pound television and newspaper advertising campaign was also mounted during the summer months. So it has been a particularly busy year and more than modestly successful. Another arm of Come and See is 'Talkabout' - the Talks Service. In 1992 members of staff gave 187 talks all over Scotland - to over 5,000 people. In the Spring of 1992 a Mobile Exhibition was also introduced. It tours the whole of Scotland. In all there have been 62 venues, a large variety of events. Over 30,000 people have visited the exhibition since March. To enhance all these Programmes a variety of literature, videos, promotional items, and static exhibition material are prepared. These have all been developed since 1990 and are kept updated on an on-going basis.}
place = {IAEA}
year = {1993}
month = {Jul}
}