Abstract
Results of a survey, undertaken by a Danish specialist firm, concerning solar heating systems. The main aim of the analysis was to build up a basis for the choice of a strategy for a campaign for marketing these systems. The survey was founded on telephone interviews with ca. 500 house-owners located throughout the country. Questions posed related to the individuals` current mode of space heating and future wishes in this respect, the amount of acquired information on the subject and the nature of considerations regarding acquisition, the level of information acquired and the choice of information sources, the amount of realistic information on prices, possible subsidies and oil savings related to the supplementary use of solar energy, the name of the relevant commercial supplier and attitudes to a number of aspects connected with the solar heating systems. The results are presented by means of a short explanatory text and a large volume of data. Generally speaking, it is concluded that most people in Denmark are reasonably well-informed on solar heating systems, and that they take environmental considerations seriously. Differences of opinion were related to the fact that some felt that the system itself, placed on roofs, was ugly and could
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Citation Formats
None.
Solar heating systems. Part 1. Quantitative section; Solvarmeanlaeg. Del 1. Kvantitativ del.
Denmark: N. p.,
1993.
Web.
None.
Solar heating systems. Part 1. Quantitative section; Solvarmeanlaeg. Del 1. Kvantitativ del.
Denmark.
None.
1993.
"Solar heating systems. Part 1. Quantitative section; Solvarmeanlaeg. Del 1. Kvantitativ del."
Denmark.
@misc{etde_10156812,
title = {Solar heating systems. Part 1. Quantitative section; Solvarmeanlaeg. Del 1. Kvantitativ del}
author = {None}
abstractNote = {Results of a survey, undertaken by a Danish specialist firm, concerning solar heating systems. The main aim of the analysis was to build up a basis for the choice of a strategy for a campaign for marketing these systems. The survey was founded on telephone interviews with ca. 500 house-owners located throughout the country. Questions posed related to the individuals` current mode of space heating and future wishes in this respect, the amount of acquired information on the subject and the nature of considerations regarding acquisition, the level of information acquired and the choice of information sources, the amount of realistic information on prices, possible subsidies and oil savings related to the supplementary use of solar energy, the name of the relevant commercial supplier and attitudes to a number of aspects connected with the solar heating systems. The results are presented by means of a short explanatory text and a large volume of data. Generally speaking, it is concluded that most people in Denmark are reasonably well-informed on solar heating systems, and that they take environmental considerations seriously. Differences of opinion were related to the fact that some felt that the system itself, placed on roofs, was ugly and could perhaps appear pretentious. Only 5% of the interviewed persons had actually been in contact with an installator, although the majority had a positive attitude towards solar heating systems. (AB).}
place = {Denmark}
year = {1993}
month = {Jan}
}
title = {Solar heating systems. Part 1. Quantitative section; Solvarmeanlaeg. Del 1. Kvantitativ del}
author = {None}
abstractNote = {Results of a survey, undertaken by a Danish specialist firm, concerning solar heating systems. The main aim of the analysis was to build up a basis for the choice of a strategy for a campaign for marketing these systems. The survey was founded on telephone interviews with ca. 500 house-owners located throughout the country. Questions posed related to the individuals` current mode of space heating and future wishes in this respect, the amount of acquired information on the subject and the nature of considerations regarding acquisition, the level of information acquired and the choice of information sources, the amount of realistic information on prices, possible subsidies and oil savings related to the supplementary use of solar energy, the name of the relevant commercial supplier and attitudes to a number of aspects connected with the solar heating systems. The results are presented by means of a short explanatory text and a large volume of data. Generally speaking, it is concluded that most people in Denmark are reasonably well-informed on solar heating systems, and that they take environmental considerations seriously. Differences of opinion were related to the fact that some felt that the system itself, placed on roofs, was ugly and could perhaps appear pretentious. Only 5% of the interviewed persons had actually been in contact with an installator, although the majority had a positive attitude towards solar heating systems. (AB).}
place = {Denmark}
year = {1993}
month = {Jan}
}