We consider the two dimensional Jackiw-Teitelboim model of gravity. We first couple the model to the Liouville action and c scalar fields and show, treating the combined system as a non linear sigma model, that the resulting theory can be interpreted as a critical string moving in a target space of dimension D = c + 2. We then analyse perturbatively a generalized model containing a kinetic term and an arbitrary potential for the auxiliary field. We use the background field method and work covariant gauges. We show that the renormalizability of the theory depends on the form of the potential. For a general potential, the theory can be renormalized as a non linear sigma model. In the particular case of a Liouville-like potential, the theory is renormalized in the usual sense. (author). 31 refs.