Power Gen is an electricity generating company recently formed as a consequence of the privatization of the electricity supply industry in the United Kingdom. Diversification of fuel sources is being sought to capture the economic benefit of supplier competition and to ensure security of supply. Two new power plants are under construction which will use natural gas and combined Cycle Gas Turbine technology and a third is proposed. These are expected to be more efficient and more environmentally advantageous than existing fossil fuel plants. Imported low sulphur coals are increasingly being used at some plants. Orimulsion, a bitumen based emulsion from Venezuela, available at prices competitive with world coal has been tested successfully and is now in use at the Richborough oil-burning station in Kent. In addition to building CCGT stations and using low sulphur coal, the company`s is environmental strategy includes the retrofitting of flue gas desulphurization equipment to selected plant, the fitting of low nitrogen oxide burners in the boilers of major coal-fired stations and increased levels of efficiency. The company is pursuing a low cost producer strategy and streamlining of support activities and reduction of manpower costs through increased productivity and efficiency have contributed to this. (UK).