Aiming at organizational activation adapted to electric utility management, the satisfaction of employees who worked at main offices of electric utilities, on the basis of results of a questionnaire sent to general corporate employees was investigated. Employees thought that electric utility management was characterized by heaviness, seniority, long-range, plain, and growth-oriented nature. We again confirmed that electric utilities were positively engaged in the contribution to society as management activity and strategy. Under these corporate trends, employees intended to be generalists, rather than independent specialists. While they were comparatively satisfied with public welfare and human relationship at workplace, they were slightly dissatisfied with the methods of decision making and performance evaluation. As a result of the analysis of the satisfaction-importance relation and factors influencing satisfaction, important points in personnel systems for organizational activation were sorted out. It is concluded that communication between employers and employees is effective for electric utilities which place emphasis on their social nature. In this paper, examples of positive communication activity of well-known corporations in various field are also presented. 54 refs., 21 figs., 6 tabs.