District heating campaign in Sweden
- Swedish District Heating Association, Stockholm (Sweden)
During the fall of 1994 a district heating campaign was conducted in Sweden. The campaign was initiated because the Swedish district heating companies agreed that it was time to increase knowledge and awareness of district heating among the general public, especially among potential customers. The campaign involved many district heating companies and was organized as a special project. Advertising companies, media advisers, consultants and investigators were also engaged. The campaign was conducted in two stages, a national campaign followed by local campaign was conducted in two stages, a national campaign followed by local campaigns. The national campaign was conducted during two weeks of November 1994 and comprised advertising on commercial TV and in the press.
- OSTI ID:
- 96179
- Report Number(s):
- CONF-9506165-; TRN: 95:006217-0023
- Resource Relation:
- Conference: 86. annual conference of the International District Energy Association, Indianapolis, IN (United States), 3-6 Jun 1995; Other Information: PBD: 1995; Related Information: Is Part Of Eighty-sixth annual conference of the international district energy association; PB: 375 p.
- Country of Publication:
- United States
- Language:
- English
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