Existing and potential market for residential solar energy use in California. Summary of findings from CEC solar market surveys
In order to assess the existing and potential solar energy market, the residential sector was split into four subgroups, each of which was interviewed in depth. These subgroups include homeowners who had retrofitted their houses with solar energy systems and a control group of their neighbors, homeowners in seven new solarized subdivisions and seven adjacent nonsolarized subdivisions, and individuals deciding to postpone or not purchase a solar energy system for a home, and a statewide random sample of California households. Five major questions are addressed: how much and what kinds of information about residential solar energy systems do Californians have now; what are the characteristics of individuals purchasing solar energy equipment, and do these individuals represent identifiable market segments; what are the major channels through which solar energy equipment information is flowing; what are the principal barriers to, and incentives for the adoption of solar energy systems; and what are public attitudes towards government regulations regarding the use of solar energy. (LEW)
- Research Organization:
- California Energy Resources Conservation and Development Commission, Sacramento (USA)
- OSTI ID:
- 5785012
- Report Number(s):
- P-500-80-050; ON: DE82900348
- Country of Publication:
- United States
- Language:
- English
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