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Title: Energy behavior

Abstract

The energy crisis is approached as a social and psychological problem with solutions based on an understanding of principles of attitude and behavior change. Propaganda calling for voluntary energy conservation has had little effect, and incentive systems present several serious drawbacks. The author believes that the ideal role of both incentives and persuasion is to influence the behavior of groups who in turn would maintain individual behavior and attitudes by social pressure. Thus a program of incentives and education directed at groups of people may effectively increase conservation and change related attitudes without increasing reactance. The author presents 2 strategies to cope with the energy problem: one relies strongly on government action, combining appeal to national feelings and a threat to future coercion to change attitudes and behavior; the other uses incentives to communities for conservation and development of renewable energy resources.

Authors:
;
Publication Date:
Research Org.:
Elmira Coll., NY
OSTI Identifier:
5024490
Alternate Identifier(s):
OSTI ID: 5024490
Resource Type:
Journal Article
Journal Name:
Environment; (United States)
Additional Journal Information:
Journal Volume: 19:9
Country of Publication:
United States
Language:
English
Subject:
29 ENERGY PLANNING, POLICY AND ECONOMY; ENERGY CONSERVATION; SOCIAL IMPACT; BEHAVIOR; COMMUNITIES; ENERGY CONSUMPTION; PUBLIC OPINION; SOCIO-ECONOMIC FACTORS 290200* -- Energy Planning & Policy-- Economics & Sociology

Citation Formats

Stern, P.C., and Kirkpatrick, E.M. Energy behavior. United States: N. p., 1977. Web.
Stern, P.C., & Kirkpatrick, E.M. Energy behavior. United States.
Stern, P.C., and Kirkpatrick, E.M. Thu . "Energy behavior". United States.
@article{osti_5024490,
title = {Energy behavior},
author = {Stern, P.C. and Kirkpatrick, E.M.},
abstractNote = {The energy crisis is approached as a social and psychological problem with solutions based on an understanding of principles of attitude and behavior change. Propaganda calling for voluntary energy conservation has had little effect, and incentive systems present several serious drawbacks. The author believes that the ideal role of both incentives and persuasion is to influence the behavior of groups who in turn would maintain individual behavior and attitudes by social pressure. Thus a program of incentives and education directed at groups of people may effectively increase conservation and change related attitudes without increasing reactance. The author presents 2 strategies to cope with the energy problem: one relies strongly on government action, combining appeal to national feelings and a threat to future coercion to change attitudes and behavior; the other uses incentives to communities for conservation and development of renewable energy resources.},
doi = {},
journal = {Environment; (United States)},
number = ,
volume = 19:9,
place = {United States},
year = {1977},
month = {12}
}