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Title: The customer stewardship program: Successfully linking consumer education and corporate strategy

Abstract

Consumer education, not marketing, programs are the first order of business in laying the groundwork for deregulation. As Missouri Gas Energy showed with its SmartChoice effort, doing the right thing also can be good business. Missouri Gas Energy (MGE), a local distribution company of natural gas based in Kansas City, MO, has implemented such a consumer education program. Although it is still early in the debate in Missouri, it is already evident that MGE has gained many strategic benefits from undertaking such an effort.

Authors:
; ;
Publication Date:
Research Org.:
Consumer Energy Council of America Research Foundation, Washington, DC (US)
OSTI Identifier:
20006054
Resource Type:
Journal Article
Journal Name:
Electricity Journal
Additional Journal Information:
Journal Volume: 12; Journal Issue: 7; Other Information: PBD: Aug-Sep 1999; Journal ID: ISSN 1040-6190
Country of Publication:
United States
Language:
English
Subject:
29 ENERGY PLANNING AND POLICY; COMPETITION; ELECTRIC POWER INDUSTRY; MARKETING; PUBLIC INFORMATION; ADVERTISING; DEREGULATION

Citation Formats

Wimberly, J., Malloy, K., and Van Liere, K. The customer stewardship program: Successfully linking consumer education and corporate strategy. United States: N. p., 1999. Web. doi:10.1016/S1040-6190(99)00057-3.
Wimberly, J., Malloy, K., & Van Liere, K. The customer stewardship program: Successfully linking consumer education and corporate strategy. United States. doi:10.1016/S1040-6190(99)00057-3.
Wimberly, J., Malloy, K., and Van Liere, K. Wed . "The customer stewardship program: Successfully linking consumer education and corporate strategy". United States. doi:10.1016/S1040-6190(99)00057-3.
@article{osti_20006054,
title = {The customer stewardship program: Successfully linking consumer education and corporate strategy},
author = {Wimberly, J. and Malloy, K. and Van Liere, K.},
abstractNote = {Consumer education, not marketing, programs are the first order of business in laying the groundwork for deregulation. As Missouri Gas Energy showed with its SmartChoice effort, doing the right thing also can be good business. Missouri Gas Energy (MGE), a local distribution company of natural gas based in Kansas City, MO, has implemented such a consumer education program. Although it is still early in the debate in Missouri, it is already evident that MGE has gained many strategic benefits from undertaking such an effort.},
doi = {10.1016/S1040-6190(99)00057-3},
journal = {Electricity Journal},
issn = {1040-6190},
number = 7,
volume = 12,
place = {United States},
year = {1999},
month = {9}
}