Behaviourally-Informed Peer Referral Programmes can Increase the Reach of Low-Income Energy Policies
Low-income solar adopters are more likely to refer others to a fully subsidized solar programme when referral rewards are combined with an appeal to reciprocity and a simplified referral process, leading to five times as many solar contracts as when referral rewards are used alone. The findings highlight behavioural science strategies that administrators of low-income energy assistance programmes can use to cost-effectively accelerate programme uptake.
- Research Organization:
- National Renewable Energy Laboratory (NREL), Golden, CO (United States)
- Sponsoring Organization:
- USDOE Office of Energy Efficiency and Renewable Energy (EERE), Renewable Power Office. Solar Energy Technologies Office
- DOE Contract Number:
- AC36-08GO28308
- OSTI ID:
- 1998680
- Report Number(s):
- NREL/JA-6A20-87368; MainId:88143; UUID:5d9fca03-5ab4-4b9e-bfb4-9d1a20ec731d; MainAdminID:70415
- Journal Information:
- Nature Energy, Vol. 8
- Country of Publication:
- United States
- Language:
- English
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