Describing the users: Understanding adoption of and interest in shared, electrified, and automated transportation in the San Francisco Bay Area

Spurlock, C. Anna; Sears, James; Wong-Parodi, Gabrielle; Walker, Victor; Jin, Ling; Taylor, Margaret; Duvall, Andrew; Gopal, Anand; Todd, Annika

doi:10.1016/j.trd.2019.01.014

Title: Describing the users: Understanding adoption of and interest in shared, electrified, and automated transportation in the San Francisco Bay Area

Journal Article · Thu Jan 31 00:00:00 EST 2019 · Transportation Research. Part D, Transport and Environment

DOI:https://doi.org/10.1016/j.trd.2019.01.014· OSTI ID:1496844

Spurlock, C. Anna ^[1];

^[1]; Wong-Parodi, Gabrielle ^[2];

^[3]; Jin, Ling ^[1]; Taylor, Margaret ^[1]; Duvall, Andrew ^[4]; Gopal, Anand ^[1]; Todd, Annika ^[1]

Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)
Carnegie Mellon Univ., Pittsburgh, PA (United States)
Idaho National Lab. (INL), Idaho Falls, ID (United States)
National Renewable Energy Lab. (NREL), Golden, CO (United States)

© 2019 Elsevier Ltd Emerging technologies and services stand poised to transform the transportation system, with large implications for energy use and mobility. The degree and speed of these impacts depend largely on who adopts these innovations and how quickly. Leveraging data from a novel survey of San Francisco Bay Area residents, we analyze adoption patterns for shared mobility, electrified vehicle technologies, and vehicle automation. We find that ride-hailing and adaptive cruise control have penetrated the market more extensively than have electrified vehicles or car-sharing services. Over half of respondents have adopted or expressed interest in adopting all levels of vehicle automation. Overall, there is substantial potential for market growth for the technologies and services we analyzed. Using county fixed effects regressions, we investigate which individual and location-level factors correlate to adoption and interest. We find that, although higher-income people are disproportionately represented among current adopters of most new technologies and services, low- to middle-income people are just as likely to have adopted pooled ride-hailing. Younger generations have high interest in automated and electrified vehicles relative to their current adoption of these technologies, suggesting that young people could contribute substantially to future market growth—as they are doing for ride-hailing. We find no evidence that longer commutes present a barrier to plug-in electric vehicle adoption. Finally, women are less likely than men to adopt and/or be interested in adopting most new transportation technologies, with the exception of ride-hailing; designing or marketing technologies with women's preferences in mind could contribute to future market expansion.

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Research Organization:: National Renewable Energy Laboratory (NREL), Golden, CO (United States); Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States)

Sponsoring Organization:: USDOE Office of Energy Efficiency and Renewable Energy (EERE), Vehicle Technologies Office (EE-3V); USDOE

Grant/Contract Number:: AC36-08GO28308; AC02-05CH11231

OSTI ID:: 1496844

Alternate ID(s):: OSTI ID: 1547807; OSTI ID: 1605691

Report Number(s):: NREL/JA-5400-73340

Journal Information:: Transportation Research. Part D, Transport and Environment, Vol. 71; ISSN 1361-9209

Publisher:: ElsevierCopyright Statement

Country of Publication:: United States

Language:: English

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Cited by: 70 works

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Title: Describing the users: Understanding adoption of and interest in shared, electrified, and automated transportation in the San Francisco Bay Area

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