1985 consumer segmentation: Assessment of the market for conservation in the Northwest: Phase 2

Technical Report · Fri May 01 00:00:00 EDT 1987

DOI:https://doi.org/10.2172/6377204· OSTI ID:6377204

Bailey, B M; Hattrup, M P; Nordi, R T; Shankle, S A; Ivey, D L

This report presents information on consumer attitudes toward conservation, past and intended conservation behaviors, and utility-sponsored conservation program participation levels. The information was collected by means of random telephone surveys of households in Idaho, Oregon, Washington, and Western Montana. Pacific Northwest Laboratory (PNL) conducted analyses of the survey results for the Bonneville Power Administration (BPA) to obtain a better understanding of consumer attitudes and behaviors and to facilitate conservation program planning, design, and marketing.

• Research Organization: Pacific Northwest National Lab. (PNNL), Richland, WA (United States)
• DOE Contract Number: AC06-76RL01830
• OSTI ID: 6377204
• Report Number(s): PNL-6111; ON: DE87010613
• Resource Relation: Other Information: Portions of this document are illegible in microfiche products
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
ENERGY CONSERVATION
ATTITUDES
SURVEYS
BEHAVIOR
FEDERAL REGION X
MARKET
PLANNING
RESIDENTIAL BUILDINGS
BUILDINGS
NORTH AMERICA
USA
320100* - Energy Conservation
Consumption
& Utilization- Buildings