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Title: Potential of the tractor-trailer and container segments as entry markets for a proposed refrigeration technology

Abstract

The refrigerated trailer and container segments of the transportation industry are evaluated as potential entry markets for a proposed absorption refrigeration technology. To perform this analysis the existing transportation refrigeration industry is characterized; this includes a description of the current refrigeration technology, rating systems, equipment manufacturers, maintenance requirements, and sales trends. This information indicates that the current transportation refrigeration industry is composed of two major competitors, Thermo King and Carrier. In addition, it has low profit potential, some barriers to entry and low growth potential. Data are also presented that characterize the transportation refrigeration consumers, specifically, major groups, market segmentation, consumer decision process, and buying criteria. This consumer information indicates that the majority of refrigerated trailer consumers are private carriers, and that the majority of refrigerated container consumers are shipping companies. Also, these consumers are primarily interested in buying reliable equipment at a low price, and are quite satisfied with existing refrigeration equipment.

Authors:
; ;
Publication Date:
Research Org.:
Pacific Northwest National Lab. (PNNL), Richland, WA (United States)
OSTI Identifier:
6233919
Report Number(s):
PNL-5953
ON: DE87011697
DOE Contract Number:  
AC06-76RL01830
Resource Type:
Technical Report
Resource Relation:
Other Information: Portions of this document are illegible in microfiche products. Original copy available until stock is exhausted
Country of Publication:
United States
Language:
English
Subject:
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION; 29 ENERGY PLANNING, POLICY AND ECONOMY; ABSORPTION REFRIGERATION CYCLE; MARKET; CONTAINERS; REFRIGERATION; TRANSPORTATION SECTOR; VEHICLES; ECONOMICS; INDUSTRY; MAINTENANCE; COOLING; 320200* - Energy Conservation, Consumption, & Utilization- Transportation; 290200 - Energy Planning & Policy- Economics & Sociology; 320303 - Energy Conservation, Consumption, & Utilization- Industrial & Agricultural Processes- Equipment & Processes

Citation Formats

Smith, S A, Davis, L J, and Garrett, B A. Potential of the tractor-trailer and container segments as entry markets for a proposed refrigeration technology. United States: N. p., 1987. Web. doi:10.2172/6233919.
Smith, S A, Davis, L J, & Garrett, B A. Potential of the tractor-trailer and container segments as entry markets for a proposed refrigeration technology. United States. https://doi.org/10.2172/6233919
Smith, S A, Davis, L J, and Garrett, B A. 1987. "Potential of the tractor-trailer and container segments as entry markets for a proposed refrigeration technology". United States. https://doi.org/10.2172/6233919. https://www.osti.gov/servlets/purl/6233919.
@article{osti_6233919,
title = {Potential of the tractor-trailer and container segments as entry markets for a proposed refrigeration technology},
author = {Smith, S A and Davis, L J and Garrett, B A},
abstractNote = {The refrigerated trailer and container segments of the transportation industry are evaluated as potential entry markets for a proposed absorption refrigeration technology. To perform this analysis the existing transportation refrigeration industry is characterized; this includes a description of the current refrigeration technology, rating systems, equipment manufacturers, maintenance requirements, and sales trends. This information indicates that the current transportation refrigeration industry is composed of two major competitors, Thermo King and Carrier. In addition, it has low profit potential, some barriers to entry and low growth potential. Data are also presented that characterize the transportation refrigeration consumers, specifically, major groups, market segmentation, consumer decision process, and buying criteria. This consumer information indicates that the majority of refrigerated trailer consumers are private carriers, and that the majority of refrigerated container consumers are shipping companies. Also, these consumers are primarily interested in buying reliable equipment at a low price, and are quite satisfied with existing refrigeration equipment.},
doi = {10.2172/6233919},
url = {https://www.osti.gov/biblio/6233919}, journal = {},
number = ,
volume = ,
place = {United States},
year = {Fri May 01 00:00:00 EDT 1987},
month = {Fri May 01 00:00:00 EDT 1987}
}