Marketing energy conservation options to Northwest manufactured home buyers

Technical Report · Sat Jun 01 00:00:00 EDT 1985

DOI:https://doi.org/10.2172/5628150· OSTI ID:5628150

Hendrickson, P L; Mohler, B L; Taylor, Z T; Lee, A D; Onisko, S A

This study relies on extensive, existing survey data and new analyses to develop information that would help design a marketing plan to achieve energy conservation in new manufactured homes. Existing surveys present comprehensive information about regional manufactured home occupants and their homes that are relevant to a potential conservation marketing plan. An independent analysis of the cost-effectiveness of various efficiency improvements provides background information for designing a marketing plan. This analysis focuses on the economic impacts of alternative energy conservation options as perceived by the home owner. Identifying impediments to conservation investments is also very important in designing a marketing plan. A recent report suggests that financial constraints and the need for better information and knowledge about conservation pose the major conservation investment barriers. Since loan interest rates for new manufactured homes typically exceed site-built rates by a considerable amount and the buyers tend to have lower incomes, the economics of manufactured home conservation investments are likely to significantly influence their viability. Conservation information and its presentation directly influences the manufactured home buyer's decision. A marketing plan should address these impediments and their implications very clearly. Dealers express a belief that consumer satisfaction is the major advantage to selling energy efficient manufactured homes. This suggests that targeting dealers in a marketing plan and providing them direct information on consumers' indicated attitudes may be important. 74 refs.

• Research Organization: Pacific Northwest National Lab. (PNNL), Richland, WA (United States)
• DOE Contract Number: AC06-76RL01830
• OSTI ID: 5628150
• Report Number(s): PNL-5496; ON: DE85014522
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
ENERGY CONSERVATION
CONSTRAINTS
MARKETING
PAYBACK PERIOD
ENERGY EFFICIENCY
COST BENEFIT ANALYSIS
MOBILE HOMES
SPACE HEATING
THERMAL INSULATION
BONNEVILLE POWER ADMINISTRATION
ELECTRIC HEATING
EXPERIMENTAL DATA
FEDERAL REGION X
RESIDENTIAL BUILDINGS
ROOFS
WINDOWS
BUILDINGS
DATA
EFFICIENCY
HEATING
INFORMATION
NATIONAL ORGANIZATIONS
NORTH AMERICA
NUMERICAL DATA
OPENINGS
US DOE
US ORGANIZATIONS
USA
320101* - Energy Conservation
Consumption
& Utilization- Residential Buildings- (-1987)