Voluntary Truck and Bus Fuel-Economy-Program marketing plan. Final technical report, September 29, 1980-January 29, 1982

Technical Report · Fri Jan 01 00:00:00 EST 1982

DOI:https://doi.org/10.2172/5135962· OSTI ID:5135962

The aim of the program is to improve the utilization of fuel by commercial trucks and buses by updating and implementing specific approaches for educating and monitoring the trucking industry on methods and means of conserving fuels. The following outlines the marketing plan projects: increase use of program logo by voluntary program members and others; solicit trade publication membership and support; brief Congressional delegations on fuel conservation efforts; increase voluntary program presence before trade groups; increase voluntary program presence at truck and trade shows; create a voluntary program display for use at trade shows and in other areas; review voluntary program graphics; increase voluntary program membership; and produce placemats carrying fuel conservation messages; produce a special edition of Fuel Economy News, emphasizing the driver's involvement in fuel conservation; produce posters carrying voluntary program fuel conservation message. Project objectives, activities, and results for each project are summarized.

• Research Organization: Coleman and Christison, Inc., St. Paul, MN (USA)
• DOE Contract Number: AC01-80CS50188
• OSTI ID: 5135962
• Report Number(s): DOE/CS/50188-T1; ON: DE82015093
• Resource Relation: Other Information: Portions of document are illegible
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
29 ENERGY PLANNING
POLICY AND ECONOMY
BUSES
FUEL ECONOMY
TRUCKS
EDUCATION
EDUCATIONAL TOOLS
ENERGY CONSERVATION
EXHIBITS
MARKETING
PROGRAM MANAGEMENT
MANAGEMENT
TRANSPORTATION SYSTEMS
VEHICLES
320203* - Energy Conservation
Consumption
& Utilization- Transportation- Land & Roadway
291000 - Energy Planning & Policy- Conservation