Wake up and smell the coffee
- Public Service Electric and Gas Co., Newark, NJ (United States)
Early in 1991, Public Service Electric and Gas Co. (PSE G) began investigating various ways to retain businesses and industries in New Jersey. Other organizations were trying, or investigating, different business-retention techniques, many of which centered around surveys to determine businesses' major concerns and problems. Around the same time, PSE G was part of a team that was working to save the Maxwell House Coffee Plant in Hoboken, NJ. General Foods, the parent company of Maxwell House, had determined that they no longer needed the capacity of both the Hoboken facility and a facility in Florida. In the course of responding to Maxwell House, many concerns and problems were uncovered, many of which had been developing for some time. The team responded to each issue and proposed innovative solutions, but Maxwell House decided against Hoboken in favor of Florida. It became apparent that retaining a company that had begun the relocation process would be extremely difficult. PSE G's Marketing Services and Area Development Department and the New Jersey Department of Commerce and Economic Development jointly established the Business Enhancement Program (BEP) in the spring of 1991. Realizing that business concerns had to be confronted before they became major issues, the program was designed as an ongoing communication network. The BEP is committed to addressing business problems or concerns in a timely and professional manner. Not all concerns can be solved to the complete satisfaction of the company. However, the program strives to provide appropriate assessment of the issues and to demonstrate that the business is valued and appreciated in New Jersey.
- OSTI ID:
- 7168486
- Journal Information:
- Fortnightly; (United States), Vol. 132:7
- Country of Publication:
- United States
- Language:
- English
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