Give the boomers what they want
- Arizona Public Service Co., Phoenix, AZ (United States)
Recognizing that their company's survival depends on how well they prepare for changes in regulation, technology, and customer needs, executives at most utilities are searching for techniques to help predict the future. One of the most valuable, affordable, and available predictive tools is often overlooked: people's values. People's values - defined as one's basic belief about something - affect every perception, decision, judgment, and relationship they are involved in. So whether one is looking to create new value-added services that will increase the company's competitiveness, or improve relations with key customers, regulators, or policymakers, the best place to start is by understanding people. This article examines the personal values of the baby boom generation and how utilities can take advantage of this knowledge to improve their companies' profitability.
- OSTI ID:
- 7081342
- Journal Information:
- Fortnightly; (United States), Vol. 132:13
- Country of Publication:
- United States
- Language:
- English
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