Attitude and image measurement: Electric utility market research monograph series: Monograph 2
Technical Report
·
OSTI ID:6677567
Goal of this monograph is to provide a straightforward, illustrated approach to conceptualizing and executing various types of attitude and image research within a utility company environment. To this end, the monograph has summarized and synthesized a variety of attitude theory and research techniques which have been elaborated in great detail in other publications. We have included a list of readings as an Appendix.
- Research Organization:
- Electric Power Research Inst., Palo Alto, CA (USA)
- OSTI ID:
- 6677567
- Report Number(s):
- EPRI-EM-4962; ON: TI87920337
- Country of Publication:
- United States
- Language:
- English
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